Senior Marketing Specialist
I am a results-driven and analytical professional who has increased revenue at companies representing a variety of industries. I also continually focus on ROI from email marketing and budget efficiency. I combine extensive experience in traditional graphic design with expertise in email marketing and email campaign optimization.
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Antispam, Best practices, BIMI
The AuthIndicators Working Group (BIMI Group) recently announced that Apple systems such as iOS 16, iPadOS 16, and macOS Ventura will support BIMI starting this fall. Thus, the infographic showing...
Email marketing communication needs to be properly handled to be effective. Apart from technical matters, building positive subscriber engagement with email communication is very crucial. Nowadays, consumers feel overwhelmed...
An ESP (Email Service Provider) is a software-based service for email distribution, often based on its servers, optimized for high (mass) traffic. Many of them enable integration with CRM...
Best practices, Deliverability
What is email deliverability? While talking to eCommerce store owners, marketing specialists, or reading various reports on email communication, you may often get the impression that the main criteria...
Vercom, to which EmailLabs belongs, is a European company, fully compliant with the provisions of GDPR and based solely on its own servers located in CEE. We provide our...
With the emergence of the Covid-19 pandemic, many brands have been challenged to adapt in a short period to the changed reality and new consumer attitudes. That meant reorganizing...
Best practices, Deliverability
If you are using an external server infrastructure to handle your emails, there is a very high probability that your emails, when they reach the recipient’s mailbox, will contain...
It would seem that when it comes to mailboxes, nothing can change or surprise us anymore. However, this is a very misleading statement. The email has been evolving for...
Best practices, Deliverability
We should be aware that communication is about having a dialogue, listening, and receiving messages. This is why it is not recommended to use “no-reply” addresses as the sender...