Douglas is a German chain of perfumeries that specializes in selling a wide range of cosmetics for both men and women. The company, which operates in 21 countries in Europe and the United States, had been experiencing a low email deliverability rate in Poland and was looking for a solution that would solve this problem.
1.
Douglas had been experiencing low email deliverability, which had been reported by subscribers for a period of 3 years.
2.
The customer was trying to solve the problem by warming up the infrastructure, i.e. increasing the volume of messages. Douglas was also convinced that this move would be successful, especially since the emails had a sender score of 90%.
3.
All attempts proved to be ineffective, which is related to the fact that on the Polish market warming up infrastructure does not bring positive results.
1.
In order to solve the problem of low deliverability, the client approached us - during early discussions we were able to convince the client that the Polish market is very specific and in order to increase email deliverability here it is necessary to authorize infrastructure with the largest Polish providers.
2.
Whitelisting of infrastructure resulted in eliminating the sending limits and reducing the number of blocks - since then, email sends have been characterized by a radically higher delivery rate.
3.
The client doesn't have to dedicate human resources to tracking constantly changing antispam policies or signing additional contracts - thanks to the VIP treatment from the EmailLabs team, Douglas receives full assistance in dealing with local providers.
4.
With regular reports sent out by the EmailLabs team, Douglas can learn whether an IP address has been blacklisted, how its deliverability has improved, and what the messages from providers look like. At the same time, EmailLabs educates clients on the latest best practices for improving deliverability.
