Pandora is a Danish jewellery manufacturer and retailer known for its wide range of necklaces, rings, and custom bracelets. The company operates in 100 countries including Poland where it has numerous outlets. Following the rapid development of an e-commerce platform, the client was looking for a solution to increase email deliverability on the Polish market.
1.
The client was experiencing problems with the poor deliverability of marketing emails.
2.
The biggest challenge was related to the WP mailboxes - the client very often received alerts about exceeding the limits of sent emails. Subscribers were getting messages either with a long delay or not at all as a result.
3.
In order to solve this problem, Pandora decided to use the process of gradual increase in the volume of sent messages, the so-called infrastructure warm-up. As it turned out, this method does not work in Poland.
4.
Improving social factors such as user engagement was another attempt to increase deliverability Yet, this method also proved to be ineffective.
1.
During early discussions, we explained to the client that infrastructure warming-up does not work on the Polish market and infrastructure authorization or using EmailLabs infrastructure are the only proven ways to improve deliverability. Pandora finally decided on the first option, i.e. authorization of its infrastructure.
2.
By working with EmailLabs, Pandora has eliminated the problems with exceeding message limits. The number of message blocks and bounces has been significantly reduced, resulting in improved CR and CTR rates.
3.
With monthly reports sent out by the EmailLabs team, the client can monitor their deliverability - Pandora can check whether a given IP address was blacklisted, how its deliverability improved, and how the messages from providers look like.
4.
The EmailLabs team also keeps the client informed about the frequently changing anti-spam policies of Polish providers, so Pandora has been able to maintain a high deliverability rate over the long period.
