Maximize the success of email strategy

Description:

Versum is a sofware on demand SaaS model dedicated for SPA, hair & beauty salons for more efficient management. The system allows you to manage your employees, conduct automatic marketing activities, monitor resources and is a customers knowledge base. It operates on 30 markets, such as Great Britain, USA, Canada, Germany and Spain, but also in Romania and the Czech Republic. The growing number of reservations every day requires reliable email service.

Issues:

1.


Numerous customer reports about undelivered message
Versum received more and more reports from dissatisfied customers who did not get their reservation confirmations.

2.


Configuration concerns
Versum delayed their decision to choose the right sending system to improve their message delivery which was caused by previous experience with difficult to adapt and use applications that required much work.

3.


Lack of resources to control email performance
While sending high volumes of transactional emails everyday it was impossible for Versum staff to carry out a real-time monitoring of delivered messages to targeted email addresses.

Solutions:

1.


Maximize the success of email strategy
Setting EmailLabs servers enabled Versum to significantly increase the percentage of delivered messages, which now oscillates at around 100%.

2.


Easy integration and reliable support
EmailLabs ™ integrates with any electronic booking system so the implementation process was quick and easy. With the help of our support team, after a while Versum could successfully send and deliver messages to their customers.

3.


24/7 monitoring and events
EmailLabs ™ monitors sender reputation and email performance so in case of any delivery issues customer receives an immediate notification. Versum staff required long-term log retention to which all employees have access. Thanks to this solution, they can - even during a support call - explain exactly what happened with a specific message.