Email Analytics API: Monitor and analyze your email delivery performance

Turn raw email logs into clear, actionable insights. With the Email Analytics API, you can track delivery performance in real time, uncover bottlenecks, and quickly identify issues that impact inbox placement. Built-in anomaly detection highlights irregularities instantly and guides you directly to the root cause – so you can act before problems escalate.

Email analytics beyond the send button

Stay ahead of issues
Spot trends and anomalies before they become critical. Visualize sending dynamics on an hourly and daily basis to quickly identify throughput limitations at mailbox providers.

Precise diagnostics

Seeing a sudden spike in bounces? With a single click, the system pinpoints the root cause. Analyze interactive data directly in the dashboard—no need for IT to generate complex reports.

A true market view
Stop guessing what’s hidden under “Other.” Get visibility into TOP 10 recipient domains and see how your emails perform across both global and local mailbox providers.

Four modules that deliver complete email sending analytics

Each module covers a different stage of the delivery process – so you can instantly pinpoint the source of an issue: the mailbox provider, recipient base, sender, or an SMTP error.
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Mailbox Provider Report

Monitor key mailbox providers and react before issues arise. Recipient domains generating the highest sending volume are automatically identified and grouped.

  • What you gain: Immediate insight into delivery performance for the most important providers – without manual data grouping.
  • In practice: See a sudden drop in delivery rates at Gmail while results for other providers remain stable? This is a clear signal to review your reputation with this specific provider.

Recipient Domain Report

Track delivery performance for selected business partners and customers. Manually monitor any chosen domain, regardless of sending volume.

  • What you gain: Full control over deliverability to strategic corporate clients – even if you send them only a small number of messages.
  • In practice: Have a key B2B customer? Monitor delivery statuses dedicated exclusively to their domain to ensure invoices or contracts always arrive on time.

Sender Report

Compare the health of different brands and message types. Analyze the performance of various From: addresses or subdomains within a single account.

  • What you gain: A precise assessment of communication effectiveness for individual brands, online stores, or international markets operating from a single infrastructure.

In practice: Managing multiple brands or sending emails to different markets (e.g., Poland and Germany)? This report allows you to isolate their results and quickly check whether, for example, lower open rates in a new foreign market are affecting the aggregated metrics of your main store.

Bounce Report

Understand why messages fail to reach recipients through a clear classification of delivery errors. Bounces are automatically categorized as Hard bounce, Soft bounce, or Spam bounce.

  • What you gain: Quick clarity on whether an issue requires marketing action (removing invalid addresses from your database) or technical intervention (anti-spam blocks).
  • In practice: A sudden increase in Spam bounce rates is a clear warning sign. It indicates that receiving servers have started classifying your emails as unwanted, prompting a review of your SPF/DKIM setup, message content, and sender reputation.

SMTP logs and data retention – in-depth email delivery diagnostics

The analytics dashboard acts as your early warning system, but resolving issues effectively often requires drilling down to the level of individual events.

Flexible log retention

Deliverability issues are frequently reported with a delay. At EmailLabs, log retention periods depend on the selected plan and can be extended when needed. Contact us to choose a solution tailored to the specifics of your business.

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Precise search

When analytics highlight an anomaly (such as a spike in bounces for a specific domain), you can immediately move to log-level analysis. Filter by status, email address, or Message-ID to pinpoint the exact messages that contributed to the negative trend.

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Access to raw SMTP codes

We don’t obscure the technical reasons behind rejections. You get full visibility into the exact feedback returned by receiving servers (e.g. 5.7.1 or 4.4.2 codes) – without masking or flattening them into generic labels. This gives your IT team precise insight into whether an issue stems from DNS configuration errors, message content, or a recipient mailbox being full.

Data-driven decisions, not gut feelings

Hundreds of e-commerce companies and financial institutions rely on EmailLabs to ensure business continuity.

ISO 27001
Certification

ISO 27018
Certification

ISO 22031
Certification

GDPR compliance

NIS 2
Directive

DORA
Regulation

Enterprise-grade security

We guarantee compliance with GDPR, NIS2, and DORA, supported by ISO 27001, 22301, and 27018 certifications. Our infrastructure is hosted exclusively in certified data centers within the EEA – without using providers outside the EU.

Support and monitoring

Your data is encrypted, and our systems are monitored 24/7. If questions arise, our local Support Team is ready to help you interpret every chart and resolve deliverability issues.

Unlock the full potential of the new dashboard and Email Analytics API

Want to see how analytics can measurably improve your email deliverability? Get in touch with our Sales Team – we’ll help you select parameters perfectly matched to your traffic volume and infrastructure.

FAQ

No. Email API Analytics requires no changes to your application code or additional integration. The module works based on the data you are already sending via our API or SMTP servers. Once our Team activates the service, the reports will automatically appear in your web app.

Analytics processes data in real-time, starting from the moment the service is launched. This means charts and tables will only be populated with new events (sends, opens, statuses) from the time of activation and will not include retrospective data.

These are two different views of your database. The Mail Providers Report automatically highlights the TOP 10 providers (e.g., Gmail, Yahoo, Orange) generating the most traffic. The Recipients domain report is for specific use cases – it allows you to manually add and track specific domains (e.g., your key business partners’ domains), regardless of your sending volume to them.

Yes. The Analytics module acts as an early warning system – the Bounce Report instantly flags negative trends and sudden spikes in errors (e.g., an increase in Spambounces). Knowing when and where the problem occurred, you can switch to the standard Email Reports to check the specific error code and server response for that particular message.

Yes. Email API Analytics aggregates data from all sending channels connected to your EmailLabs account – both those using the RESTful API and traditional Cloud SMTP.

Analytics is an add-on module. Contact your Account Manager or our Sales Team to enable this feature. We will help you select the appropriate plan and turn on the reports on your account.

Thanks to monitoring delivery status volumes and trends (for example, a sudden spike in the Spambounce category), you can quickly detect when your messages start being blocked by spam filters. The analytics layer highlights abnormal deviations across specific recipient domains, signaling the need for deeper root-cause analysis in logs and the implementation of corrective actions.

Yes. Visualizing sends on an hourly basis allows you to spot the moment a provider (e.g., Gmail) starts “throttling” your traffic. This manifests as a sudden increase in Softbounces (temporary 4xx errors), despite sending valid messages. This is a clear signal to adjust your sending speed (throughput) to avoid a complete block.

In addition to delivery statuses, the module processes recipient behavior data, including Open Rate and CTR (Click-Through Rate). You can analyze these by domain (e.g., “are Outlook users opening my emails?”), which is key for assessing the quality of your contact database.