What is BIMI?
Brand Indicators for Message Identification is a new global sender authentication standard designed to make email communications more secure and protect against phishing. BIMI (thanks to the VMC certificate) provides a notarized guarantee that the sender has been previously verified and that the message originating from a particular domain is fully authenticated. BIMI is an extension of the previously existing standards (SPF, DKIM, and DMARC) for brand identity. Its correct implementation allows the sender's logo to be displayed in emails: more specifically on the listing and in the email itself. It is worth mentioning that the logotype must be consistent with the officially registered mark in the Intellectual Property Office.