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The Black Friday, Cyber Monday, and Q4 season is the busiest time in e-commerce. During these weeks, email volumes skyrocket, and mailbox providers’ filters become highly sensitive to any irregularities. The result? Even a perfectly planned campaign can end up in the spam folder instead of the inbox.
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Are you sending large volumes of emails or planning a one-time mass campaign? In the age of increasingly strict rules from the largest providers (Google, Yahoo, Microsoft), technical preparation for a mailing is no longer optional – it’s a necessity.
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Are you still relying on open rates to measure your email success? It’s time to rethink your approach! With privacy changes like Apple’s Mail Privacy Protection (MPP) and evolving email trends, the right engagement metrics are the key to optimizing your campaigns. We will guide you through the most reliable email performance and deliverability metrics that truly matter!
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Even well-crafted campaigns have difficulty reaching the inbox if they don’t meet Gmail’s strict requirements. But what exactly are they, and how can we be (and stay) prepared? Join our exclusive webinar to gain expert insights on Gmail! We will equip you with the knowledge and tools to send smarter, more effective emails.
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In the ongoing battle against spam, Internet Service Providers (ISPs) are raising the bar, implementing stricter rules to protect users’ inboxes. Important emails often get lost, bypassing inboxes entirely due to common mistakes – sometimes careless ones made in a rush, or simply from a lack of experience in email best practices. Don’t let this happen to your emails!
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