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Email deliverability
Edrone is a Marketing Automation platform based on a SaaS model. Having an advanced recommendation and email automation engine, the company needed support for effective email delivery for all customers.
1.
Edrone generates lots of personalized messages, such as abandoned shopping carts. Generating such messages entirely on the client system side was extremely overloading.
2.
As the platform became more advanced, Edrone customers increasingly reported problems with email deliverability. Messages were ending up in the spam or being blocked entirely.
3.
The platform owns a database of several hundred clients, sending millions of messages. Analyzing these emails and assigning statistics to the right customer accounts is a real challenge.
1.
The EmailLabs API allows you to pass an array of variables, which are then implemented in a pre-uploaded template. This method allows you to send emails very quickly.
2.
Currently, all messages sent from the system reach the inbox thanks to the top- quality infrastructure and partnership with Inbox Service Providers.
3.
Edrone has access to detailed information on every single email. All data is transmitted on a real-time basis directly to the customer's system and is immediately assigned to each of Edrone's clients.
We appreciate the tips, regarding various nuances of deliverability or taking care of address reputation , that EmailLabs shares with us.
CTO, Edrone
