Bloomreach is a USA CDP (Customer Data Platform) system. The growing number of customers, mainly large well-known online stores operating in many European countries and in the USA, sending millions of messages per day required a professional approach to handling email traffic.
Maximize email deliverability rates Bloomreach as a marketing automation system is largely based on the process of sending emails. Their customers spend a lot of time setting up communication scenarios and expect each individual message to be delivered to mailbox.
Spam folder placement Besides undelivered messages, the client also struggled with emails which ended up in the spam folder.
High volume senders Bloomreach supports the largest online stores and cannot allow any delays in email communication, which is unfortunately inevitable in large-scale businesses.
Individual infrastructure and VIP customized support Multitude of factors affect email deliverability rate. By developing a long-term cooperation with ISPs in Europe and the USA, unique know-how standards and properly warmed up infrastructure as well as expert guidance and regular consultations, customer do not have to worry about undelivered messages. Bloomreach also uses individual and dedicated SLA arregements.
Separate email traffic Thanks to our recommendations client separated marketing form transactional emails between two severs. This configuration allows to establish and maintain a better reputation and improve deliverability which helps to avoid spam folder placement.
Powerful sending infrastructure The API endpoint enables you to effectively send several millions of messages within an hour. Due to the traffic separation emails reach recipients faster and are less likely to be placed in a queue. Bloomreach set webhooks to gather status information to their own system to process and present data to their clients.