Best practices, Deliverability
Best practices, Deliverability
Messages placed in the spam folder can annoy many senders and cause serious problems while taking care of effectiveness of email performance. Do you know how can you handle this issue?
We often don’t even realize why mailbox providers filter out our emails as spam while we just want to deliver important information to our subscribers, e.g. registration confirmation or invoices. If your message passing the inbox folder over and over again you need to think about solutions which improve your deliverability as this may reduce the brand’s credibility, efficiency of actions thus the customer’s trust and their opinion about the company. We often read about disappointed and confused people who were waiting for an email to later find it in the spam tab or not find it at all. The same thing happens with newsletter sending, do you know how much of a profit potential you lose due to problems with email deliverability?
Are you having enough of this? Or maybe you are concerned that the situation may also become your problem? Check our advice to find out how to improve your email performance and deliverability rate.
Email messages are sent from properly configured server – SMTP server. Each of them has a unique number – IP address.
IP addresses are divided into 2 types: dedicated and shared. Shared addresses, as the name indicates, are used by multiple users at the same time. It is enough for just one of them to send out spam, and all the rest will struggle whith successful emal delivery.
Caution – You are never 100% sure who you share your IP address with.
There are many more threats which concern shared IPs. We can add to it message queuing. One high-volume sending is enough to lead to message delays due to overloaded server or complete suspension. Most Polish (and not only) mailbox providers are blocking IPs if they notice too many messages coming from one IP per hour. Here we can find another threat – incorrect message segregation.
Taking care of hygiene of emailing databases should be a standard procedure for every marketer deciding on any email reactions with the customer. It’s very good to have a large list of contacts that you can brag about, because who doesn’t like high statistics, right? However, it is better to have a slightly smaller but effective base.
Invalid email addresses only increase number of your contacts and bring losses rather than profits. Having them in your database drives up your hardbounce rate and may often transform into so-called “spamtraps”, or traps for spammers. If there are many in your list, you may be considered a spammer.
Email Authentication is a protection against spoofing of your domain and brand-damaging phishing attacks. In addition, email authentication affects deliverability. If you do not secure your email performance, you may be considered a spammer.
At present there are 3 ways of email authentication standards – SPF, DKIM and DMARC. The protocols differ from each other by the method of authentication, level of advancement and configuration difficulty. Implementing all three of them is a must for every brand that uses email marketing.
Since 2017, email providers control not only the percentage of invalid email addresses in your database, but also the number of inactive users. The more of your recipients have not logged in to their mailboxes for a minimum of a month, the lower will be your email deliverability.
Unfortunately, you don’t have an ability to check which of your recipients regularly log in to their mailbox. The only way to eliminate such cases from your email performance is to check who hasn’t opened your messages for a long time. If someone hasn’t opened any email for three months, you can assume that their account is abandoned or disabled.
IP reputation means how mailbox providers rate your emails. The higher IP reputation, the more chance your message have to reach the recipient.
The lack of a high reputation may indicate, e.g:
Make sure your recipients easily recognize your messages in their mailboxes by sending from email address that have legitimate and trustworthy domain. In this way you can easily grab subscribers’ attention and boost your deliverability as well as reinforce your business reputation. Avoid sending from a freemail addresses such as Gmail or Yahoo which may result in flagging your messages as spam or even rejecting most of them. These types of email addresses are often used by scammers and never look professional.
If you still experience problems with email delivery or you have been blocked by email providers, please contact us and we will find a solution together.
EmailLabs, as part of the Vercom group, proudly announces its full commitment to aligning its ICT services with the latest cybersecurity standards. In response to dynamically changing regulations, the...
Best practices, Compliance & Security
As we step closer to a digitally connected future, ensuring inclusivity in our marketing strategies is more important than ever. Email, a cornerstone of digital communication, must evolve to...
We are pleased to announce that MessageFlow, a product from the Vercom S.A. group, has received the prestigious CSA (Certified Senders Alliance) Certification. This recognition not only underscores the...
We are proud to announce that Vercom S.A., the company behind the EmailLabs project, successfully passed an audit for compliance with the latest ISO/IEC 27001:2022 and ISO/IEC 27018:2019 standards....
The increasing number of phishing attacks each year, and the projection that this trend will continue to escalate, aren’t likely to astonish anyone. This can be attributed, in part,...
With the emergence of the Covid-19 pandemic, many brands have been challenged to adapt in a short period to the changed reality and new consumer attitudes. That meant reorganizing...
We are delighted to announce that Vercom S.A., the company behind the EmailLabs project, has successfully completed the ISO 22301 certification process. This significant achievement underscores our commitment to...
Do you ever wonder how many people actually open the emails you send? Knowing the number of people who open your emails is essential for understanding the effectiveness of...
Gmail has become a cornerstone of modern email communication, offering a dynamic platform that caters to both personal and professional needs. Since its inception in 2004, Gmail has consistently...
We are delighted to announce that Vercom S.A., the company behind the EmailLabs project, has successfully completed the ISO 22301 certification process. This significant achievement underscores our commitment to...
Do you ever wonder how many people actually open the emails you send? Knowing the number of people who open your emails is essential for understanding the effectiveness of...
Gmail has become a cornerstone of modern email communication, offering a dynamic platform that caters to both personal and professional needs. Since its inception in 2004, Gmail has consistently...
EmailLabs, as part of the Vercom group, proudly announces its full commitment to aligning its ICT services with the latest cybersecurity standards. In response to dynamically changing regulations, the...
Email deliverability is a cornerstone of effective digital marketing. It ensures that your carefully crafted messages reach the intended recipients’ inboxes rather than being relegated to spam folders. Google...
Best practices, Deliverability
Do you know why some of your emails end up in the spam folder while others fail to reach recipients altogether? The answers lie in two critical concepts in...
Best practices, Compliance & Security
As we step closer to a digitally connected future, ensuring inclusivity in our marketing strategies is more important than ever. Email, a cornerstone of digital communication, must evolve to...
Deliverability, Sending Reputation
Are you just starting to send emails, transitioning to dedicated infrastructure, or switching your sending domain? Don’t overlook a key step – the warm-up process! Warming up an IP...
We are pleased to announce that MessageFlow, a product from the Vercom S.A. group, has received the prestigious CSA (Certified Senders Alliance) Certification. This recognition not only underscores the...