Best practices, Converion Rate
Promotional emails usually contain a significant amount of information – we are talking here not only about the content, but also graphics presenting the products covered by the promotion,...
Spam traps are email addresses used by ISPs, various spam-fighting organizations, and Blacklist administrators to identify and monitor the mailings of senders who do not follow good mailing practices...
Vercom S.A. public company, to which the EmailLabs project belongs, has successfully completed the ISO 27001 Surveillance Audit and ISO 27018 Certification. Both audits confirm that organization’s information security...
Best practices, Deliverability
If you are using an external server infrastructure to handle your emails, there is a very high probability that your emails, when they reach the recipient’s mailbox, will contain...
It would seem that when it comes to mailboxes, nothing can change or surprise us anymore. However, this is a very misleading statement. The email has been evolving for...
Best practices, Deliverability
We should be aware that communication is about having a dialogue, listening, and receiving messages. This is why it is not recommended to use “no-reply” addresses as the sender...
Best practices, Deliverability
Are you planning an extremely interesting promotional campaign and a newsletter with lots of great offers? When preparing your email, remember that more is not always better. By sending...
Antispam, Best practices, BIMI
The AuthIndicators Working Group (BIMI Group) recently announced that Apple systems such as iOS 16, iPadOS 16, and macOS Ventura will support BIMI starting this fall. Thus, the infographic showing...
Have you noticed that there is a verified email address badge next to some senders in your inbox? For example – iCloud Mail shows a small stamp with a...
An ESP (Email Service Provider) is a software-based service for email distribution, often based on its servers, optimized for high (mass) traffic. Many of them enable integration with CRM...
Best practices, Deliverability
What is email deliverability? While talking to eCommerce store owners, marketing specialists, or reading various reports on email communication, you may often get the impression that the main criteria...
This article was created in cooperation with CyberFolks, a provider of hosting services for thousands of customers in Poland, helping users to choose and purchase a domain name....
EmailLabs is a service that offers its customers external SMTP servers. With their help, you can send your email communication. However, it has to be of a solicited nature....
Vercom, to which EmailLabs belongs, is a European company, fully compliant with the provisions of GDPR and based solely on its own servers located in CEE. We provide our...
Best practices, BIMI, New feature
If you are regularly changing your marketing strategy, you are not only staying ahead of the competition, but you are also showing your customers that you are committed to...
To publish an SPF record, you will need access to your domain’s DNS control panel. If you are using a hosting provider, this process is fairly straightforward – just...
SPF (Sender Policy Framework) is a security feature used to authenticate the sender of an email. It allows providers to verify if mail server is authorized to send an...
The ISO certificate confirms that our organisation has been certified in compliance with the standards, practices and policies to handle information security. It contains rules for establishing, maintaining and...
Email clipping, which often occurs with Gmail, can cause many problems. Not only it generates fewer conversions, but can also negatively affect deliverability by not allowing you to precisely...
The cooperation of Rossmann, one of the largest drugstore chains in Europe, with the EmailLabs platform can serve as a great example of how to effectively build the best...
Antispam, Best practices, BIMI
There are more than 1.8 billion Gmail users globally¹. Last year the most popular email service on the planet introduced Brand Indicators for Message Identification (BIMI). This email specification,...
Seznam.cz (the word seznam means catalog) is a well known web portal and search engine in the Czech Republic, operating since 1996. The Czechs strongly believe in their own...
Antispam, Best practices, Comparisons
The decision whether to create and develop your own email infrastructure or use an Email Restful API tool such as EmailLabs is not an easy decision. There are several...
The żappka mobile app is a smash hit in app stores. All transactional emails, such as account confirmation or password reset and every marketing email received today by more...
We are pleased to announce that Vercom S.A. has successfully passed the ISO certification audit for Information Security Management System based on ISO/IEC 27001:2013 standard for managing a company...
AOL/ YAHOO 9 best practices for email deliverability Each ISP has its own sender guidelines and anti-spam policy. It’s worth knowing them and put them into practice especially while...
All mailboxes owned by Microsoft – Outlook.com, Hotmail, Live Mail and MSN are very popular abroad. It is estimated that they all make up 5% of the global email...
Few days ago, the EmailLabs team returned from the international conference, during which providers of the best infrastructure for sending emails, ISP, ESP talked, among others, about the issues...
Best practices, Deliverability
Messages placed in the spam folder can annoy many senders and cause serious problems while taking care of effectiveness of email performance. Do you know how can you handle...
Best practices, Deliverability
What are transactional e-mails and what are they used for? Transactional emails are messages triggered by a user action for example after online account registration a confirmation email is...
Best practices, Transactional Emails
Nowadays, most of the leading providers are using different inbox tabs which is functionality to organize emails into appropriate folders depending on their character. Inbox service providers have introduced...
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