Email deliverability is a cornerstone of effective digital marketing. It ensures that your carefully crafted messages reach the intended recipients’ inboxes rather than being relegated to spam folders. Google...
Best practices, Deliverability
Do you know why some of your emails end up in the spam folder while others fail to reach recipients altogether? The answers lie in two critical concepts in...
Deliverability, Sending Reputation
Are you just starting to send emails, transitioning to dedicated infrastructure, or switching your sending domain? Don’t overlook a key step – the warm-up process! Warming up an IP...
Gmail users may soon benefit from a game-changing feature called Shielded Email, designed to enhance privacy and combat spam. While the feature has not yet been officially launched, recent...
Are you frustrated with the constant struggle of your emails getting blocked by Gmail? Have you ever wondered about the reasons behind this issue and, more importantly, how to...
Best practices, Deliverability
In today’s digital age, email has become an integral part of our personal and professional communication. We rely heavily on emails to send important messages, documents, and updates. But...
Best practices, Deliverability
Are you struggling to improve the deliverability and engagement of your email marketing campaigns? Look no further than email subdomains. You can protect your root domain and effectively manage...
Deliverability, Sending Reputation
Email sender reputation is one of the most important factors that can determine whether your emails reach the intended recipient or not. So, what is the email sender reputation,...
Best practices, Deliverability
For many businesses, sending emails is an important part of communicating with customers and prospects at every step of the customer journey. When creating an email address for your...
How Apple Mail privacy updates affect email open rates? Although the new privacy policy for Apple users was already introduced in September 2021 (with the launch of iOS 15...
Best practices, Deliverability
If you are using an external server infrastructure to handle your emails, there is a very high probability that your emails, when they reach the recipient’s mailbox, will contain...
Best practices, Deliverability
Are you planning an extremely interesting promotional campaign and a newsletter with lots of great offers? When preparing your email, remember that more is not always better. By sending...
Best practices, Deliverability, Transactional Emails
Email marketing communication needs to be properly handled to be effective. Apart from technical matters, building positive subscriber engagement with email communication is very crucial. Nowadays, consumers feel overwhelmed...
RBL is a dynamic, real-time list of IP addresses that are active spammers (intentional actions) or accidental sources of spam. A blacklist based on domain names is called a...
Best practices, Deliverability
What Is Email Deliverability? While talking to eCommerce store owners, marketing specialists, or reading various reports on email communication, you may often get the impression that the main criteria...
Email statuses available in the EmailLabs panel are a great source of information about our campaigns. Thanks to them, in case of worsening results, we can identify all problems...
More and more companies are implementing marketing automation systems. The goal is to learn as much as possible about the customer and tailor the offer to his needs. On...
Best practices, Deliverability
Messages placed in the spam folder can annoy many senders and cause serious problems while taking care of effectiveness of email performance. Do you know how can you handle...
Best practices, Deliverability, Marketing E-mails, Transactional Emails
Email powers modern business communication, but not all emails serve the same purpose. The distinction between transactional and marketing emails goes beyond simple categorization — it affects everything from...
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