Best practices, Deliverability
For many businesses, sending emails is an important part of communicating with customers and prospects at every step of the customer journey. When creating an email address for your...
How Apple Mail privacy updates affect email open rates? Although the new privacy policy for Apple users was already introduced in September 2021 (with the launch of iOS 15...
Best practices, Deliverability
If you are using an external server infrastructure to handle your emails, there is a very high probability that your emails, when they reach the recipient’s mailbox, will contain...
Best practices, Deliverability
Are you planning an extremely interesting promotional campaign and a newsletter with lots of great offers? When preparing your email, remember that more is not always better. By sending...
Email marketing communication needs to be properly handled to be effective. Apart from technical matters, building positive subscriber engagement with email communication is very crucial. Nowadays, consumers feel overwhelmed...
RBL is a dynamic, real-time list of IP addresses that are active spammers (intentional actions) or accidental sources of spam. A blacklist based on domain names is called a...
Best practices, Deliverability
What is email deliverability? While talking to eCommerce store owners, marketing specialists, or reading various reports on email communication, you may often get the impression that the main criteria...
eEmail statuses available in the EmailLabs panel are a great source of information about our campaigns. Thanks to them, in case of worsening results, we can identify all problems...
More and more companies are implementing marketing automation systems. The goal is to learn as much as possible about the customer and tailor the offer to his needs. On...
Best practices, Deliverability
Messages placed in the spam folder can annoy many senders and cause serious problems while taking care of effectiveness of email performance. Do you know how can you handle...
Best practices, Deliverability
What are transactional e-mails and what are they used for? Transactional emails are messages triggered by a user action for example after online account registration a confirmation email is...
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