The BIMI implementation process took several steps which the main requirements included i.a. properly configured authentication protocols (SPF, DKIM and DMARC), creating an SVG image and a trademarked brand logo. This was followed by the VMC certification and Digicert’s authenticity confirmation of a logo associated with our domain – for more information about how the VMC certification is done, click HERE. Lastly, it’s necessary to publish your BIMI record to the DNS of the domain.
While we are fully aware of progressive digitalization, growth of e-commerce, increasing volume of transactional emails and numerous threats that come with it. Experts expect that BIMI will soon become a key element of anti-spam filters used by mailbox providers. What is more, apart from better protection of our correspondence and providing comfort to its recipients, a natural result of implementing BIMI is improving CTR (click-through rate) and OR (open rate) of our messages.
Product and Technical Insights Specialist
Natalia abandoned her career as an experimental biologist for the digital universe and new technologies. She likes to know something about everything and everything about something. Breathlessly follows and describes news from the email world. Supports EmailLabs users in integrating, analyzing, and reporting deliverability. Helps to increase domain security with implemented DNS records and BIMI standard, moreover educates on good mailing practices.
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