Best practices, industry news
Product and Technical Insights Specialist
Natalia abandoned her career as an experimental biologist for the digital universe and new technologies. She likes to know something about everything and everything about something. Breathlessly follows and describes news from the email world. Supports EmailLabs users in integrating, analyzing, and reporting deliverability. Helps to increase domain security with implemented DNS records and BIMI standard, moreover educates on good mailing practices.
AI, Antispam, Best practices, Deliverability
C-Level TL;DR: Strategic Takeaways Recipient consent as a foundation (Item 0): Sending email messages without explicit recipient consent (opt-in) poses a significant risk to your sending infrastructure. Attempting to...
AI, Antispam, Best practices, Deliverability
Executive TL;DR: Strategic Takeaways Deliverability Schism: The growing divide between sales automation technologies and the security standards enforced by major global mailbox providers (collectively referred to as MAGY) is...
Modern email systems no longer treat the primary inbox as the default destination for every message. The final classification of an email is the result of a multistage evaluation...
Best practices, Deliverability, Google and Yahoo's Requirements, Pytania i odpowiedzi
The world of email marketing is constantly evolving, and leading mail service providers – Gmail, Yahoo, Microsoft, and Apple – regularly update their guidelines for senders. In recent years,...
Gmail, Google and Yahoo's Requirements
You might have noticed a new item in your Gmail sidebar recently – the “Manage subscriptions” tab, often flagged with a blue notification dot. While Google announced this feature...
One of the most important yet often underestimated elements in shaping a company’s brand perception is the transactional email. In e-commerce, the design of such messages must be carefully...
Are your campaigns not engaging all recipients as you expect? Do they fail to open your emails or click on links, lowering your campaign effectiveness and email marketing ROI?...
Google and Yahoo's Requirements, Yahoogle
2024 brought fundamental changes to email marketing, introducing new, stringent requirements for senders. Since February 1, 2024, Google and Yahoo have started enforcing new deliverability rules, primarily targeting bulk...
Gmail, Google and Yahoo's Requirements, Updates
Gmail’s educational phase has ended. Google has officially announced the start of a new phase – the Gmail Enforcement Phase – which begins to take effect in November 2025....
[The original post was updated on 30.04.2025 to reflect the latest changes in Microsoft’s enforcement plan] If you’re sending more than 5,000 emails a day, you need to pay...
Does your inbox feel like a never-ending to-do list? Are you spending more time sorting emails than actually working? You’re not alone. Millions of professionals struggle with email overload,...
Apple Mail, Email Marketing, Gmail
Efficient email management has become a necessity in today’s digital world. To address this need, email services categorize incoming messages into different tabs or folders, helping users streamline their...
Gmail has become a cornerstone of modern email communication, offering a dynamic platform that caters to both personal and professional needs. Since its inception in 2004, Gmail has consistently...
Email deliverability is a cornerstone of effective digital marketing. It ensures that your carefully crafted messages reach the intended recipients’ inboxes rather than being relegated to spam folders. Google...
Best practices, Deliverability
Do you know why some of your emails end up in the spam folder while others fail to reach recipients altogether? The answers lie in two critical concepts in...
With the release of iOS 18 on September 16, 2024, Apple has introduced a long-anticipated update to Apple Mail: tabbed inboxes. While this feature isn’t a novelty – Gmail...
Gmail users may soon benefit from a game-changing feature called Shielded Email, designed to enhance privacy and combat spam. While the feature has not yet been officially launched, recent...
In the ever-evolving landscape of email management, Google has announced an exciting upgrade to Gmail’s summary cards, aimed at improving user experience and streamlining inbox navigation. The latest enhancements,...
We are proud to announce that Vercom S.A., the company behind the EmailLabs project, successfully passed an audit for compliance with the latest ISO/IEC 27001:2022 and ISO/IEC 27018:2019 standards....
Ignoring the mistakes made in previous years and failing to learn the right lessons are the main ‘sins’ of marketers preparing campaigns for Black Friday – a day considered...
Google has announced the release of a new feature to help users differentiate messages from verified senders from those trying to impersonate them. Google Workspace users and Gmail owners...
With the emergence of the Covid-19 pandemic, many brands have been challenged to adapt in a short period to the changed reality and new consumer attitudes. That meant reorganizing...
For many years, one of the most frequently monitored metrics of the effectiveness of email campaigns has been the open rate, i.e. the ratio of messages opened to messages...
How Apple Mail privacy updates affect email open rates? Although the new privacy policy for Apple users was already introduced in September 2021 (with the launch of iOS 15...
Best practices, Conversion Rate
[Updated 07.10.2024] This article has been updated to reflect new developments introduced by Interia, which has joined the list of mailbox providers supporting discount coupons based on structured data....
Best practices, Deliverability
If you are using an external server infrastructure to handle your emails, there is a very high probability that your emails, when they reach the recipient’s mailbox, will contain...
Best practices, Deliverability
Are you planning an extremely interesting promotional campaign and a newsletter with lots of great offers? When preparing your email, remember that more is not always better. By sending...
Antispam, Best practices, BIMI, Dobre praktyki
The AuthIndicators Working Group (BIMI Group) recently announced that Apple systems such as iOS 16, iPadOS 16, and macOS Ventura will support BIMI starting this fall. Thus, the infographic showing...
RBL is a dynamic, real-time list of IP addresses that are active spammers (intentional actions) or accidental sources of spam. A blacklist based on domain names is called a...
Have you noticed that there is a verified email address badge next to some senders in your inbox? For example – iCloud Mail shows a small stamp with a...
An ESP (Email Service Provider) is a software-based service for email distribution, often based on its servers, optimized for high (mass) traffic. Many of them enable integration with CRM...
Best practices, BIMI, New feature
If you are regularly changing your marketing strategy, you are not only staying ahead of the competition, but you are also showing your customers that you are committed to...
To publish an SPF record, you will need access to your domain’s DNS control panel. If you are using a hosting provider, this process is fairly straightforward – just...
SPF (Sender Policy Framework) is a security feature used to authenticate the sender of an email. It allows providers to verify if mail server is authorized to send an...
We are happy to announce that we have positively completed the BIMI certification process. By implementing the new security standard we are able to protect ourselves even more against...
With authentication, both your domain and mailings will be adequately protected against possible phishing and third-party exploitation of your server. EmailLabs allows you to authenticate email addresses and domains....
EmailLabs is committed to providing its customers with the most tailored solution, so it offers email sending through both SMTP and API integration. Which of these options is best...
Email clipping, which often occurs with Gmail, can cause many problems. Not only it generates fewer conversions, but can also negatively affect deliverability by not allowing you to precisely...
Email statuses available in the EmailLabs panel are a great source of information about our campaigns. Thanks to them, in case of worsening results, we can identify all problems...
