7 Common E-mail Deliverability Mistakes to Avoid During Black...
Ignoring the mistakes made in previous years and failing to learn the right lessons are the main ‘sins’ of marketers preparing campaigns for Black Friday – a day considered...
Best practices, industry news
Email Deliverability Team Coordinator
Natalia abandoned her career as an experimental biologist for the digital universe and new technologies. She likes to know something about everything and everything about something. Breathlessly follows and describes news from the email world. Supports EmailLabs users in integrating, analyzing, and reporting deliverability. Helps to increase domain security with implemented DNS records and BIMI standard, moreover educates on good mailing practices.
Ignoring the mistakes made in previous years and failing to learn the right lessons are the main ‘sins’ of marketers preparing campaigns for Black Friday – a day considered...
Google has announced the release of a new feature to help users differentiate messages from verified senders from those trying to impersonate them. Google Workspace users and Gmail owners...
For many years, one of the most frequently monitored metrics of the effectiveness of email campaigns has been the open rate, i.e. the ratio of messages opened to messages...
How Apple Mail privacy updates affect email open rates? Although the new privacy policy for Apple users was already introduced in September 2021 (with the launch of iOS 15...
Best practices, Converion Rate
Promotional emails usually contain a significant amount of information – we are talking here not only about the content, but also graphics presenting the products covered by the promotion,...
Best practices, Deliverability
If you are using an external server infrastructure to handle your emails, there is a very high probability that your emails, when they reach the recipient’s mailbox, will contain...
Best practices, Deliverability
Are you planning an extremely interesting promotional campaign and a newsletter with lots of great offers? When preparing your email, remember that more is not always better. By sending...
Antispam, Best practices, BIMI
The AuthIndicators Working Group (BIMI Group) recently announced that Apple systems such as iOS 16, iPadOS 16, and macOS Ventura will support BIMI starting this fall. Thus, the infographic showing...
RBL is a dynamic, real-time list of IP addresses that are active spammers (intentional actions) or accidental sources of spam. A blacklist based on domain names is called a...
Have you noticed that there is a verified email address badge next to some senders in your inbox? For example – iCloud Mail shows a small stamp with a...
An ESP (Email Service Provider) is a software-based service for email distribution, often based on its servers, optimized for high (mass) traffic. Many of them enable integration with CRM...
Best practices, BIMI, New feature
If you are regularly changing your marketing strategy, you are not only staying ahead of the competition, but you are also showing your customers that you are committed to...
To publish an SPF record, you will need access to your domain’s DNS control panel. If you are using a hosting provider, this process is fairly straightforward – just...
SPF (Sender Policy Framework) is a security feature used to authenticate the sender of an email. It allows providers to verify if mail server is authorized to send an...
We are happy to announce that we have positively completed the BIMI certification process. By implementing the new security standard we are able to protect ourselves even more against...
With authentication, both your domain and mailings will be adequately protected against possible phishing and third-party exploitation of your server. EmailLabs allows you to authenticate email addresses and domains....
EmailLabs is committed to providing its customers with the most tailored solution, so it offers email sending through both SMTP and API integration. Which of these options is best...
Email clipping, which often occurs with Gmail, can cause many problems. Not only it generates fewer conversions, but can also negatively affect deliverability by not allowing you to precisely...
eEmail statuses available in the EmailLabs panel are a great source of information about our campaigns. Thanks to them, in case of worsening results, we can identify all problems...