Best practices, Email Marketing
Best practices, Email Marketing
Email marketing is a powerful tool for businesses to connect with their audience, promote products, and drive conversions. However, simply sending out an email campaign is not enough to guarantee success. Timing plays a crucial role in the effectiveness of your email marketing efforts. By understanding the best moment to send your email newsletter, you can maximize your results and increase engagement with your audience.
Several studies have been conducted to determine the best day to send emails. While the results may vary depending on your industry and target audience, there are some general trends that can guide your email timing strategy.
HubSpot surveyed marketers to determine which day of the week their emails receive the highest engagement. According to the findings, 27% of U.S. marketers identified Tuesday as the top-performing day, followed by Monday at 19% and Thursday at 17%. Weekends, particularly Sundays, are generally less effective for email campaigns and are best avoided.
What works for one business may not work for another, so it’s essential to test and monitor the performance of your email campaigns.
A study conducted with over 300 U.S. email marketers suggest that the ideal time to send emails is between 9 a.m. to 12 p.m. and 12 p.m. to 3 a.m.
This is when the majority of the marketers reported experiencing the highest engagement for their marketing emails. This period aligns with typical work schedules when people are checking e-mails as part of their daily routine.
However, it’s crucial to remember that ideal email send times can vary depending on your specific audience and their habits, so ongoing testing and monitoring of your particular campaigns is necessary.
Understanding your target audience’s demographics is crucial. Different age groups and professions have different email checking habits, and you want to align with their preferences. Additionally, the type of products or services you offer can influence the moment when email subscribers open your email.
| Industry Averages | Open Rate | Click-trough Rate | Click-to-open Rate | Unsubsribe |
|---|---|---|---|---|
| Advertising, Marketing Agencies | 18.50% | 2.30% | 12.20% | 0.20% |
| Agriculture, Forestry, Fishing & Hunting | 23.20% | 4.00% | 17.00% | 0.10% |
| Consumer Packaged Goods | 18.10% | 2.40% | 13.00% | 0.20% |
| Education | 24.90% | 4.30% | 17.30% | 0.10% |
| Financial Services | 24.80% | 2.70% | 10.60% | 0.20% |
| Food & Beverages | 15.20% | 1.70% | 11.30% | 0.10% |
| Government & Politics | 26.70% | 6.00% | 22.40% | 0.10% |
| Healthcare Services | 23.40% | 3.70% | 15.60% | 0.30% |
| IT / Tech / Software Services | 19.50% | 2.80% | 14.30% | 0.20% |
| Logistics & Wholesale | 22.70% | 2.40% | 10.60% | 0.30% |
| Media, Entertainment, & Publishing | 20.80% | 3.60% | 17.50% | 0.00% |
| Nonprofit | 25.50% | 4.10% | 15.80% | 0.20% |
| Other | 17.80% | 2.20% | 12.30% | 0.10% |
| Professional Services | 18.30% | 2.80% | 15.20% | 0.20% |
| Real Estate, Design & Construction Activities | 19.70% | 3.50% | 17.70% | 0.20% |
| Retail | 12.60% | 1.10% | 8.50% | 0.00% |
| Travel, Hospitality, & Leisure | 17.70% | 2.00% | 11.50% | 0.20% |
| Wellness & Fitness | 21.60% | 2.80% | 13.10% | 0.40% |
| Average | 18.00% | 2.60% | 14.10% | 0.10% |
source: Campaign Monitor
If you are promoting a B2B software product, sending your emails during working hours might be more effective. On the other hand, if you are targeting consumers, evenings and weekends will likely work better.
Demographics play a significant role in determining the timing of your email campaigns. For instance, if your email list consists of professionals who work traditional office hours, sending emails during working hours might yield better results.
On the other hand, if your audience consists of stay-at-home parents or students, it’s best to send out email campaigns during the evening or weekends might be more effective.
The type of products or services you offer can also impact the best moment to send your emails. When you are promoting a product or service that is more relevant during weekends or evenings, it makes sense to send your emails during those times.
Otherwise, if your product or service is more business-focused, the peak time for sending emails falls during working hours.
Maximize your email deliverability and security with EmailLabs!
The frequency of your email campaigns also plays a role. If you plan emails too frequently, your audience may feel overwhelmed and unsubscribe from your list. On the other hand, if you don’t send emails regularly enough, your audience may forget about your brand.
Finding the right balance and understanding how often your audience wants to receive emails from you is crucial.
Seasonal changes can also influence the right time to plan your email campaigns. For example, during the holiday season or special events, people’s schedules and email habits may change. It’s important to be aware of these seasonal variations and adjust your email timing accordingly to maximize engagement and conversion rates.
| Day | Most Popular Send Time | Highest CVRs |
|---|---|---|
| Thanksgiving | 7 pm | 12 am |
| Black Friday | 9 pm | 10 pm |
| Small Business Saturday | 10 am | 2 am |
| Sunday | 11 am | 12 am |
| Cyber Monday | 9 am | 11 pm |
| Giving Tuesday | 12 pm | 9 pm |
source: attentive.com
Your audience’s experience with your emails is another important factor to consider when determining the best time and day to plan them. If your subscribers consistently find value in your emails and look forward to receiving them, they are more likely to engage with your content regardless of the timing.
What should an ideally structured newsletter look like?
Building a strong relationship with your audience and delivering valuable content consistently can ultimately outweigh the specific timing of your emails. Look at stellar email newsletter examples to find inspiration and solutions you can utilize in your campaigns.
Friday can be an ideal day to send marketing emails, especially in certain industries or for specific target audiences. Many people are looking forward to the weekend, and they may have more free time to check their emails and engage with your content.
However, it’s important to keep in mind that Fridays can also be busy for some people as they try to wrap up their workweek. Testing and monitoring how your email performs is essential to determine the best moment to send newsletters on Fridays.
Tuesday is often considered a perfect time to plan a newsletter. It is early in the workweek, and people are generally less overwhelmed with their inboxes compared to Monday. Emails sent on Tuesday usually catch your audience’s attention and increase the chances of them engaging with your content.
However, as with any timing strategy, it’s important to test and measure the performance of your email campaigns to find what works best for your specific audience.
Thursday is another popular day to plan emails, as it falls towards the end of the workweek. Many people are already thinking about their weekend plans and may have more free time to engage with their emails. Additionally, emails on Thursday allow your audience to have your message fresh in their minds as they approach the weekend.
Even though Thursday is the best weekday for planning an email marketing campaign, it’s crucial to test and analyze the performance of your emails to determine the optimal time to plan emails on Thursdays.
Maximize your email deliverability and security with EmailLabs!
Monday is probably the worst day to send a newsletter, as many people are catching up with work and may have a flooded inbox from the previous week. However, depending on your industry and target audience, sending email blasts on Monday can still yield positive results. It’s important to consider your unique audience and test different days and times to find the best strategy for your campaigns.
Yet, in most cases, it’s better to plan your campaign for a different day of the week if you want to increase your open rates and overall email engagement.
Wednesday is often considered a safe time and day to email blast your audience. It falls in the middle of the workweek, and people have had time to catch up with their emails from Monday and Tuesday. By sending your emails on Wednesday, you can ensure that your audience is not overwhelmed with their inbox while still having their attention.
However, as always, testing and monitoring the performance of your campaigns is crucial to finding the right time to send marketing emails on Wednesdays.
Saturday can be a great day of the week to send an email if your target audience includes individuals who have more free time over the weekends. However, it’s important to keep in mind that Saturday may not be the best day for all industries or target audiences.
For example, B2B emails may not perform as well on weekends compared to consumer-focused emails. It’s important to consider your unique audience and test different days and times to find the best strategy for your campaigns.
Sunday is another day that can yield positive results for certain industries or specific target audiences. Many people use their Sundays to catch up on personal tasks and may have more time to engage with their emails. However, as with any timing strategy, it’s important to test and measure the performance of your emails to find what works best for your specific audience.
Measuring the performance of your campaigns is crucial to understanding the effectiveness of your timing strategy. Key metrics to look at include open rates, click-through rates, conversion rates, and overall engagement. By regularly analyzing these metrics, you can identify patterns and trends that will inform your future email timing decisions.
In the EmailLabs analytics panel, you can monitor a comprehensive set of metrics for every email sent to evaluate and enhance your email campaigns.
Testing and experimentation are key when you want to find out the perfect time to plan your newsletter. Every audience is unique, and what works for one business may not work for another. A/B testing on various days, times, and even subject lines can help you gather valuable data to optimize your e-mail campaigns for better results.
With real-time monitoring in EmailLabs and continuous testing and analyzing the performance of your campaigns, you can make data-driven decisions and achieve the best possible outcomes.
Additionally, emerging technologies, such as AI-powered send-time optimization tools, can analyze past user behavior and automatically adjust e-mail timing for each recipient, ensuring your messages reach them when they’re most likely to engage.
The best day to send a campaign depends on several factors, including your target audience, industry, and the goals of your email marketing efforts. However, Tuesday and Thursday are optimal to send newsletters, as people are less overwhelmed with their inboxes compared to Monday and Friday.
The right time to get a response may vary depending on your target audience and their email-checking habits. However, studies suggest that sending marketing emails early in the morning or in the afternoon, when people are more likely to have free time, can increase the chances of getting a response.
The right moment to send e-commerce emails depends on your specific audience and the type of products or services you offer. Generally, sending email marketing campaigns during weekdays, especially on Tuesdays and Thursdays, can yield better results. However, it’s crucial to test and analyze the performance of your email campaigns to find the optimal time for your e-commerce emails.
The optimal moment to send an abandoned cart email may vary depending on your audience and industry. Generally, sending the email within 24 hours of the abandoned cart can be effective, as it’s still fresh in the customer’s mind. However, testing different timings and analyzing the performance of your abandoned cart emails can help you find the best strategy for your specific audience.
Marketing Manager
As an Enterprise B2B Marketing Manager with a background in the email deliverability industry, I bring experience in crafting marketing strategies that boost engagement rates and optimize performance for large-scale enterprises. My expertise lies in merging data-driven insights with innovative marketing techniques to ensure that every campaign not only reaches its intended audience but also engages and converts. 🎯 In private - love animals more.. than everything. :)
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