Seznam.cz (the word seznam means catalog) is a well known web portal and search engine in the Czech Republic, operating since 1996. The Czechs strongly believe in their own solutions and are faithful to them, therefore – attention! – in May 2012, Seznam was the second Internet search engine in the Czech Republic (42.84%) with Google in the first place (54.69%). Two years after the search engine’s launch, e-mails within seznam.cz domain were added to the Seznam portfolio . Currently, after a series of acquisitions, Seznam also owns the following domains: Email.cz, Post.cz, Spoluzaci.cz, Stream.cz and Firmy.cz.
For years, we have supported customers who, together with EmailLabs, send to dozens of European countries, including the Czech Republic. We know the guidelines behind Seznam.cz from first-hand experience and we deepen this knowledge during transactional as well as marketing and newsletter performances. Moreover, we follow all changes made by the provider and have direct phone support at Seznam.cz. In order to enjoy satisfactory deliverability to this ISP you should comply with their recommended good practices; without them, our efforts to reach inboxes may fail.
With a significant share of Seznam users in your database, you cannot forget to:
Seznam.cz also strongly focuses on the security of communication and sender authorization. There are signs that biggest trend in this area will be to strengthen senders using DMARC. At the moment, Seznam.cz pays extra attention to the following issues:
If you are looking for a partner who will help you understand the above requirements, please feel free to contact us. At EmailLabs, we support an internal Black List that eliminates non-existent email addresses and potential spam traps from further mailings. We only use our own technology and dedicated IP addresses. We divide our smtp servers into transactional and marketing IPs and strongly support our clients in separating their traffic. Also we encourage users to avoid no-reply addresses – local inbox providers use simplified anti-spam mechanisms and this may be a signal to them that you don’t want to receive replies to your own email communication, which raises their suspicion of sending spam. We also offer help with configuration and collecting feedback loops (marked as spam).
This year, Black Friday falls on November 26th while Cyber Monday on November 29th. So it seems that there are 7 weeks left to prepare well for the battle...