Google has announced the release of a new feature to help users differentiate messages from verified senders from those trying to impersonate them.
Google Workspace users and Gmail owners will be able to see a blue checkmark next to those senders who have implemented BIMI (Brand Indicators for Message Identification). This follows this inbox provider’s efforts to protect recipients from increasingly common phishing attempts. Since Google announced its support for the BIMI standard in July 2021, it has not been entirely clear how to distinguish verified senders from those who have uploaded their logo to their Google Workspace profile.
Correctly implemented BIMI standard – a logo with Verified Mark Certificate (VMC) and a DMARC enforcement on the domain – also allowed the logo to be displayed in place of the Avatar.
The blue checkmark next to the sender’s email address will therefore distinguish at a glance which senders are more trustworthy in terms of the authenticity of the emails users receive. By hovering over the badge, the following message will appear: “This sender of this email has verified that they own the domain and the logo in the profile image”. It is worth mentioning that a similar blue verifies sender checkmark was also introduced six months ago at Yahoo Mail.
The implementation of the new functionality started on 3 May and is expected to be completed within three days.
More information can be found on the Google Workspace Updates and Google Support.
Email Deliverability Team Coordinator
Natalia abandoned her career as an experimental biologist for the digital universe and new technologies. She likes to know something about everything and everything about something. Breathlessly follows and describes news from the email world. Supports EmailLabs users in integrating, analyzing, and reporting deliverability. Helps to increase domain security with implemented DNS records and BIMI standard, moreover educates on good mailing practices.
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