Converion Rate, Maile marketingowe, Maile transakcyjne
Converion Rate, Maile marketingowe, Maile transakcyjne
Are you caring that your customer notices your message? Do you send marketing emails, system notifications or order confirmations to the Polish market and want to increase the open rate, encourage your recipients to interact and get a better return on investment?
We have been working with Interia for more than a dozen years. We have been working with Interia for more than a dozen years. Thanks to our efforts, emails sent by EmailLabs are authorized, effectively bypassing limits and improving classification to the appropriate tabs. One of Interia’s services is Boost, which increases the effectiveness of customers’ correspondence with Interia users. Boost allows you to highlight emails with your brand’s logo. This way your logo will be displayed on the mailing list, and the branded email will not go unnoticed by the customer. Of course, everyone is more likely to open such a nicely wrapped letter.
Once the user opens the email, your graphics will automatically be displayed (currently users have to make an extra click to download the graphics, so even the most attractive e-mail content may not have a chance to be noticed). With Boost, the customer is sure to see what has been prepared for them.
“An additional interesting option that we allow our customers is to dynamically change the logo so that it relates to upcoming events, promotions, and seasons. You can put a Santa hat on your logo, and dress it up with Ray-Bans during the vacations. We leave everything to the client’s creativity, as long as it fits within 40px.”
– says Bartosz Mlynarczyk, Product Manager at Interia.
Boost gives senders additional opportunities to promote and improve results from the email channel. The service is a premium option and is not available as a standard.
Remember! If, in addition, your brand has implemented BIMI, correspondence addressed to receivers using Interia and Gmail (and other providers supporting this standard) will be visually consistent.
One more thing!! Interia also offers a product extension called Secure Sender; this is advanced authentication based on the DKIM key. Next to your messages, an additional certificate may appear, in the form of a green padlock, which rules out the fact that the email is a phishing attempt. More information can be found HERE (Polish only).
We are a group of specialists involved in developing substantive and engaging articles on emails and their deliverability. Our value is to be part of the team that creates the EmailLabs service on a daily basis, making our content fully responsive to our audience's questions and problems. Do you have any questions? We look forward to hearing from you :)
See more articles
We are proud to announce that Vercom S.A., the company behind the EmailLabs project, successfully passed an audit for compliance with the latest ISO/IEC 27001:2022 and ISO/IEC 27018:2019 standards....
Gmail has announced significant changes in the requirements for email senders to maintain a good reputation and proper classification of messages in user inboxes starting from February 1, 2024....
The increasing number of phishing attacks each year, and the projection that this trend will continue to escalate, aren’t likely to astonish anyone. This can be attributed, in part,...
Out of all the things that can go wrong when sending out marketing emails, having your emails end up in the recipient’s spam folder is arguably the most dreaded...
Email Authentication, Security
DMARC is an email authentication protocol that is designed to give domain owners the ability to protect their domain from unauthorized use, commonly known as email spoofing. Spoofing occurs...
With the emergence of the Covid-19 pandemic, many brands have been challenged to adapt in a short period to the changed reality and new consumer attitudes. That meant reorganizing...
With the release of iOS 18 on September 16, 2024, Apple has introduced a long-anticipated update to Apple Mail: tabbed inboxes. While this feature isn’t a novelty – Gmail...
Gmail users may soon benefit from a game-changing feature called Shielded Email, designed to enhance privacy and combat spam. While the feature has not yet been officially launched, recent...
Are you frustrated with the constant struggle of your emails getting blocked by Gmail? Have you ever wondered about the reasons behind this issue and, more importantly, how to...
With the release of iOS 18 on September 16, 2024, Apple has introduced a long-anticipated update to Apple Mail: tabbed inboxes. While this feature isn’t a novelty – Gmail...
Gmail users may soon benefit from a game-changing feature called Shielded Email, designed to enhance privacy and combat spam. While the feature has not yet been officially launched, recent...
Are you frustrated with the constant struggle of your emails getting blocked by Gmail? Have you ever wondered about the reasons behind this issue and, more importantly, how to...
In the ever-evolving landscape of email management, Google has announced an exciting upgrade to Gmail’s summary cards, aimed at improving user experience and streamlining inbox navigation. The latest enhancements,...
Entering the world of email communication, you’ll encounter many terms that initially seem straightforward and intuitive. However, some of these can be pretty challenging. Accurately distinguishing between them is...
Attaching a folder to an email may seem complicated at first glance, especially if you’re trying to send multiple files or an entire project’s documents to a colleague or...
Best practices, Deliverability
In today’s digital age, email has become an integral part of our personal and professional communication. We rely heavily on emails to send important messages, documents, and updates. But...
We are proud to announce that Vercom S.A., the company behind the EmailLabs project, successfully passed an audit for compliance with the latest ISO/IEC 27001:2022 and ISO/IEC 27018:2019 standards....
Best practices, Deliverability
Are you struggling to improve the deliverability and engagement of your email marketing campaigns? Look no further than email subdomains. You can protect your root domain and effectively manage...
