Best practices, industry news
We are a group of specialists involved in developing substantive and engaging articles on emails and their deliverability. Our value is to be part of the team that creates the EmailLabs service on a daily basis, making our content fully responsive to our audience's questions and problems. Do you have any questions? We look forward to hearing from you :)
IT & Tech, Pytania i odpowiedzi, Technical
When an email travels from sender to recipient, it passes through several critical components of email infrastructure. At the heart of this journey sits the Mail Transfer Agent (MTA)...
IT & Tech, Pytania i odpowiedzi, Technical
Efficient email communication isn’t just about sending messages — it also involves integrating email functionality into your business systems and applications. Email APIs (Application Programming Interfaces) serve as the...
Running a business requires professional communication channels. While free personal email services might work for individual use, they fall short when representing a business. Understanding the fundamentals of email...
Email routing requires sophisticated mechanisms to ensure messages reach their intended recipients across the vast landscape of the internet. At the heart of this email delivery system lies the Mail...
Emails are a ubiquitous part of modern communication. Every day, a staggering 306.4 billion emails are sent and received worldwide. But have you ever wondered what happens after you...
Deliverability, Google and Yahoo's Requirements, Technical
The explosive growth of email-based cyber threats has transformed how we approach digital communication security. In 2004, Yahoo! introduced DomainKeys Identified Mail (DKIM) to combat increasingly sophisticated email spoofing...
Best practices, Email Marketing
Every marketer knows that the quality of your email list directly impacts your overall marketing effectiveness. Yet, many organizations neglect this critical aspect, focusing instead on growing their subscriber...
Email Marketing, Marketing E-mails, Transactional Emails
Email remains one of the most effective channels for digital communication, with different types serving various purposes in the customer journey. Understanding these distinct categories helps optimize your communication...
Best practices, Deliverability
Email bounces are like digital return-to-sender notices, but understanding their intricacies can make the difference between successful email campaigns and deliverability disasters. In this comprehensive guide, we’ll explore everything...
Best practices, Email Marketing
Sending generic emails might drive some results. But, in today’s competitive market, some isn’t good enough. To send emails that resonate with your subscribers, it’s crucial to focus on...
Best practices, Email Authentication
Email headers may seem like a cloud of confusion, but fear not! In this ultimate guide, we will break down email headers and make them crystal clear. We’ll start...
Do you ever wonder how many people actually open the emails you send? Knowing the number of people who open your emails is essential for understanding the effectiveness of...
Best practices, Compliance & Security
As we step closer to a digitally connected future, ensuring inclusivity in our marketing strategies is more important than ever. Email, a cornerstone of digital communication, must evolve to...
Attaching a folder to an email may seem complicated at first glance, especially if you’re trying to send multiple files or an entire project’s documents to a colleague or...
Best practices, Deliverability
In today’s digital age, email has become an integral part of our personal and professional communication. We rely heavily on emails to send important messages, documents, and updates. But...
Best practices, Deliverability
Are you struggling to improve the deliverability and engagement of your email marketing campaigns? Look no further than email subdomains. You can protect your root domain and effectively manage...
A few weeks ago, at Vercom, we began the process of implementing the NIS2 Directive and preparing to meet the requirements of the Digital Operational Resilience Act (DORA). What...
![Google and Yahoo’s Email Sender Requirements in 2024 [Updated Enforcement Timeline]](https://emaillabs.io/wp-content/uploads/2024/04/gmail-yahoo-changes@2x-390x221.png)
Google and Yahoo's Requirements
2024 marks a turning point in the fast-paced world of email deliverability, as this is the year when Google and Yahoo updated their sender requirements. With the enforcement period...
Gmail has announced significant changes in the requirements for email senders to maintain a good reputation and proper classification of messages in user inboxes starting from February 1, 2024....
Do you want to avoid email communication problems on Black Friday? Check out the following article and learn what are the biggest challenges for your e-commerce during this hectic...
Vercom S.A. public joint-stock company to which the EmailLabs project belongs, has been assessed and certified to be compliant with the ISO/IEC 27001 and ISO/IEC 27018 standards. The Vercoms’...
Email marketing is a crucial component of any successful digital marketing strategy. It’s a powerful way to reach your audience, build brand awareness, and drive conversions. But with so...
This year, Black Friday falls on November 24th while Cyber Monday on November 27th. So it seems that there are 7 weeks left to prepare well for the battle...
Have you ever wondered how some companies manage to send out thousands of promotional emails to their email subscribers in the blink of an eye? Welcome to the world...
Nowadays, the art of crafting the best email subject lines is a game-changer. A well-crafted subject line can make all the difference between your email being opened and read...
Email Marketing, Maile transakcyjne, Transactional Emails
In the age of digital communication, customers crave seamless, personalized experiences that make them feel valued and connected to the brands they love. Crafting the perfect confirmation email is...
Best practices, Marketing E-mails
In today’s digital age, video content has become increasingly popular and can be more impactful than written text. With its ability to convey emotions, demonstrate complex ideas, and engage...
Best practices, Marketing E-mails
GIFs remain one of the popular forms of non-verbal communication, especially among teenagers and young adults. However, GIFs can also be used in a business setting – more and...
Out of all the things that can go wrong when sending out marketing emails, having your emails end up in the recipient’s spam folder is arguably the most dreaded...
The password reset email is one of the most commonly received emails today. Building a software application without incorporating an email notification for forgotten passwords is virtually impossible. However,...
Emails are powerful digital marketing tools for businesses of all sizes to connect with their audiences and drive conversions. However, creating a successful email marketing campaign is no easy...
Spam Traps are email addresses used by ISPs, various spam-fighting organizations, and Blacklist administrators to identify and monitor the mailings of senders who do not follow good mailing practices...
Email Authentication, Security
DMARC is an email authentication protocol that is designed to give domain owners the ability to protect their domain from unauthorized use, commonly known as email spoofing. Spoofing occurs...
Although the term “return path” might seem self-explanatory, many companies aren’t familiar with the process it denotes. Simply put, the return path is a hidden header that indicates where the...
At this point in time, it is safe to assume that despite the influx of new technology, email is a no-brainer medium for business communication. It isn’t difficult to...
Best practices, Deliverability
For many businesses, sending emails is an important part of communicating with customers and prospects at every step of the customer journey. When creating an email address for your...
Email security is an essential element that every company needs to ensure during the era of evolving cybercrime. Attacks by hackers on business entities very often target precisely email...
Best practices, Maile transakcyjne, Transactional Emails
mBank was the first bank in our country to declare war on cybercriminals’ activities and implement sender authentication in the most popular mailboxes used by their customers. These solutions...
Whether you are developing your start-up or running a mature e-commerce business, you need solutions to support communication with users: both transactional and marketing. EmailLabs is an infrastructure for...
It would seem that when it comes to mailboxes, nothing can change or surprise us anymore. However, this is a very misleading statement. The email has been evolving for...
Best practices, Maile marketingowe, Marketing E-mails, Transactional Emails
This article was created in cooperation with CyberFolks, a provider of hosting services for thousands of customers in Poland, helping users to choose and purchase a domain name....
Vercom, to which EmailLabs belongs, is a European company, fully compliant with the provisions of GDPR and based solely on its own servers located in CEE. We provide our...
There are many advantages that come with implementing the BIMI standard for brands. Undoubtedly, the most important one is the protection of emails against phishing. Besides, displaying your brand...
BIMI, a new standard offered by Apple Mail, Google, Verizon Media Group (Yahoo, AOL), Netscape and Fastmail, that allows mailboxes to display logos, providing secure email authentication as well...
Apple has announced a new feature in its email client for mobile systems and desktops that aims to protect email privacy. If a user chooses to enable it, we...
Conversion Rate, Email Analytics, Maile marketingowe, Marketing E-mails, Transactional Emails
Are you caring that your customer notices your message? Do you send marketing emails, system notifications or order confirmations to the Polish market and want to increase the open...
Best practices, Deliverability, Marketing E-mails, Transactional Emails
Email powers modern business communication, but not all emails serve the same purpose. The distinction between transactional and marketing emails goes beyond simple categorization — it affects everything from...
Best practices, Transactional Emails
Nowadays, most of the leading providers are using different inbox tabs which is functionality to organize emails into appropriate folders depending on their character. Inbox service providers have introduced...
