Best practices, Deliverability
Best practices, Deliverability
We should be aware that communication is about having a dialogue, listening, and receiving messages. This is why it is not recommended to use “no-reply” addresses as the sender of the message – not only do users naturally expect to be able to reply to an email but this practice is also viewed negatively by some email providers and can contribute to a decrease in message deliverability.
There are several important considerations why we should not use a “no-reply” address:
Transaction mail received from a “no-reply” address, with no way to respond.
There are ways to have an effective dialogue with your subscribers while not being bombarded by thousands of autoresponder replies and “out of office” notifications in the case of a large marketing mailing. For such mailings, it is useful to sort the automatic responses (autoresponders, replies from the server in case of incorrect addresses, etc.) in advance – many comprehensive mailing services allow you to manage the responses directly from the system.
Conducting email correspondence from a “no-reply” address can not only affect how our customers perceive us, suggesting to them that their voice is not important to us. What’s more, it also affects the deliverability of emails. In times where providers like Gmail and Yahoo support two-way communication, measure the engagement of our recipients and classify messages according to these metrics, it’s worth remembering that it does not just click that matters, but whether recipients respond to our emails. So let’s not make it harder for them to get in touch, if not for the sake of a “good impression”, then for the deliverability of our emails, because it can simply be more profitable.
Do you have questions? Contact our team ([email protected]).
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