Dobre praktyki, Email Analytics
In today’s digital age, email has become a vital tool for businesses to connect with their customers. However, with the sheer volume of emails we receive every day, it’s...
Best practices, Dobre praktyki
Nowadays, the art of crafting the best email subject lines is a game-changer. A well-crafted subject line can make all the difference between your email being opened and read...
Best practices, Dobre praktyki
Does e-mail have an impact on business success? Widespread digitization has made it virtually impossible to run a business without an electronic mailbox. The development of the Internet has...
Converion Rate, Dobre praktyki, Open Rate
For many years, one of the most frequently monitored metrics of the effectiveness of email campaigns has been the open rate, i.e. the ratio of messages opened to messages...
Best practices, Dobre praktyki, Maile transakcyjne, Transactional Emails
mBank was the first bank in our country to declare war on cybercriminals’ activities and implement sender authentication in the most popular mailboxes used by their customers. These solutions...
Best practices, Converion Rate, Dobre praktyki
Promotional emails usually contain a significant amount of information – we are talking here not only about the content, but also graphics presenting the products covered by the promotion,...
Best practices, Deliverability, Dobre praktyki
If you are using an external server infrastructure to handle your emails, there is a very high probability that your emails, when they reach the recipient’s mailbox, will contain...
Best practices, Dobre praktyki
It would seem that when it comes to mailboxes, nothing can change or surprise us anymore. However, this is a very misleading statement. The email has been evolving for...
Best practices, Deliverability, Dobre praktyki
Are you planning an extremely interesting promotional campaign and a newsletter with lots of great offers? When preparing your email, remember that more is not always better. By sending...
Antispam, Best practices, BIMI, Dobre praktyki
The AuthIndicators Working Group (BIMI Group) recently announced that Apple systems such as iOS 16, iPadOS 16, and macOS Ventura will support BIMI starting this fall. Thus, the infographic showing...
Deliverability, Dobre praktyki, Maile transakcyjne
Email marketing communication needs to be properly handled to be effective. Apart from technical matters, building positive subscriber engagement with email communication is very crucial. Nowadays, consumers feel overwhelmed...
Best practices, Dobre praktyki, Security
Have you noticed that there is a verified email address badge next to some senders in your inbox? For example – iCloud Mail shows a small stamp with a...
Best practices, Dobre praktyki
An ESP (Email Service Provider) is a software-based service for email distribution, often based on its servers, optimized for high (mass) traffic. Many of them enable integration with CRM...
Best practices, Deliverability, Dobre praktyki
What is email deliverability? While talking to eCommerce store owners, marketing specialists, or reading various reports on email communication, you may often get the impression that the main criteria...
Best practices, Dobre praktyki, Maile marketingowe, Maile transakcyjne
This article was created in cooperation with CyberFolks, a provider of hosting services for thousands of customers in Poland, helping users to choose and purchase a domain name....
Best practices, BIMI, Dobre praktyki, New feature
If you are regularly changing your marketing strategy, you are not only staying ahead of the competition, but you are also showing your customers that you are committed to...
Best practices, Dobre praktyki, Maile transakcyjne, Transactional Emails
Nowadays, most of the leading providers are using different inbox tabs which is functionality to organize emails into appropriate folders depending on their character. Inbox service providers have introduced...
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