Antispam, Best practices, BIMI, Dobre praktyki
Antispam, Best practices, BIMI, Dobre praktyki
The AuthIndicators Working Group (BIMI Group) recently announced that Apple systems such as iOS 16, iPadOS 16, and macOS Ventura will support BIMI starting this fall. Thus, the infographic showing the list of providers supporting the standard has been updated with the tile below:
Since the first screenshots from Apple’s native mailbox have already appeared on the Internet, which show a message sender with a graphic logo in place of initials (which looks like BIMI) and the signature “Digitally Certified“, it can be assumed that the change has already been implemented, which could be related to the ongoing WWDC 2022 (Apple Worldwide Developers Conference) in early June. By joining other providers who already support BIMI (e.g. Gmail, Yahoo!, Fastmail), Apple is emphasizing the importance of protecting the identity of the sender, continuing its work on email security which we have written about previously.
BIMI (Brand Indicators for Message Identification) is an authentication standard that allows organizations whose domain has been properly secured with DMARC to display a legally protected logo in place of the sender’s avatar in the mailbox.
Obtaining a Verified Mark Certificate (VMC) from an approved Certificate Authority (CA) and placing it in the BIMI record, authenticates that the logo belongs to the real sender, thus increasing its credibility. It is also a requirement for logo display by some mailbox providers – such as Gmail.
One of the most important conditions for organizations wishing to have BIMI is the aforementioned implementation of DMARC (with a strict quarantine or reject policy) to protect their sending domains from spoofing attempts by cybercriminals. The support of the BIMI standard by such an organization as large as Apple is a clear example to others to maintain a more secure digital environment. The more senders implement BIMI, the more difficult it will be to launch cyber attacks via email – a recognizable logo will make it easier for recipients to determine whether an email is fake or real.
Read about why BIMI provides an anti-phishing shield.
BIMI has a clear benefit for organizations that want to secure their email communications. Research (such as that conducted by Red Sift) shows that a sender logo in an email can significantly increase the number of emails opens and lead to higher conversions. Apple’s support of BIMI means that a new group (a huge part of consumers), will be able to see sender logos when checking email on their devices like iPhones or MacBooks. Considering how many consumers believe that brand recognition is a crucial factor in whether an email is opened or lands in the trash, it’s so important for brands to make sure they already have a registered logo and to move urgently to implement an identity security standard like BIMI, allowing it to be displayed in mailboxes.
[Updated on 16.01.2025]
Apple recently announced changes to the supported VMC (Verified Mark Certificates) related to certification authorities. VMCs issued by Entrust after November 15, 2024, will no longer be accepted by Apple. This means any BIMI logos published with VMCs from Entrust will eventually stop displaying in Apple Mail (on iOS 16, iPadOS 16, macOS Ventura 13 or later, and iCloud.com), although certificates issued on or before this date will remain functional until they expire. Companies using VMCs from DigiCert will not be affected by this change. For further details, visit Apple’s support page on Certification Authorities and Certificates.
Product and Technical Insights Specialist
Natalia abandoned her career as an experimental biologist for the digital universe and new technologies. She likes to know something about everything and everything about something. Breathlessly follows and describes news from the email world. Supports EmailLabs users in integrating, analyzing, and reporting deliverability. Helps to increase domain security with implemented DNS records and BIMI standard, moreover educates on good mailing practices.
See more articles
We are delighted to announce that Vercom S.A., the company behind the EmailLabs project, has successfully completed the ISO 22301 certification process. This significant achievement underscores our commitment to...
EmailLabs, as part of the Vercom group, proudly announces its full commitment to aligning its ICT services with the latest cybersecurity standards. In response to dynamically changing regulations, the...
Best practices, Compliance & Security
As we step closer to a digitally connected future, ensuring inclusivity in our marketing strategies is more important than ever. Email, a cornerstone of digital communication, must evolve to...
We are pleased to announce that MessageFlow, a product from the Vercom S.A. group, has received the prestigious CSA (Certified Senders Alliance) Certification. This recognition not only underscores the...
The increasing number of phishing attacks each year, and the projection that this trend will continue to escalate, aren’t likely to astonish anyone. This can be attributed, in part,...
With the emergence of the Covid-19 pandemic, many brands have been challenged to adapt in a short period to the changed reality and new consumer attitudes. That meant reorganizing...
Best practices, Email Marketing
Sending generic emails might drive some results. But, in today’s competitive market, some isn’t good enough. To send emails that resonate with your subscribers, it’s crucial to focus on...
[The original post was updated on 30.04.2025 to reflect the latest changes in Microsoft’s enforcement plan] If you’re sending more than 5,000 emails a day, you need to pay...
Best practices, Email Authentication
Email headers may seem like a cloud of confusion, but fear not! In this ultimate guide, we will break down email headers and make them crystal clear. We’ll start...
Best practices, Email Marketing
Sending generic emails might drive some results. But, in today’s competitive market, some isn’t good enough. To send emails that resonate with your subscribers, it’s crucial to focus on...
[The original post was updated on 30.04.2025 to reflect the latest changes in Microsoft’s enforcement plan] If you’re sending more than 5,000 emails a day, you need to pay...
Best practices, Email Authentication
Email headers may seem like a cloud of confusion, but fear not! In this ultimate guide, we will break down email headers and make them crystal clear. We’ll start...
Does your inbox feel like a never-ending to-do list? Are you spending more time sorting emails than actually working? You’re not alone. Millions of professionals struggle with email overload,...
Apple Mail, Email Marketing, Gmail
Efficient email management has become a necessity in today’s digital world. To address this need, email services categorize incoming messages into different tabs or folders, helping users streamline their...
We are delighted to announce that Vercom S.A., the company behind the EmailLabs project, has successfully completed the ISO 22301 certification process. This significant achievement underscores our commitment to...
Do you ever wonder how many people actually open the emails you send? Knowing the number of people who open your emails is essential for understanding the effectiveness of...
Gmail has become a cornerstone of modern email communication, offering a dynamic platform that caters to both personal and professional needs. Since its inception in 2004, Gmail has consistently...
EmailLabs, as part of the Vercom group, proudly announces its full commitment to aligning its ICT services with the latest cybersecurity standards. In response to dynamically changing regulations, the...
