E-mail is the Start: Discover Cross-Channel Strategy in the New EmailLabs Web App
We live in a world where your customers...
Best practices, industry news
We live in a world where your customers...
We are delighted to announce that Vercom S.A.,...
EmailLabs, as part of the Vercom group, proudly...
We are pleased to announce that MessageFlow, a...
Best practices, Deliverability
For many businesses, sending emails is an important part of communicating with customers and prospects at every step of the customer journey. When creating an email address for your...
With the emergence of the Covid-19 pandemic, many brands have been challenged to adapt in a short period to the changed reality and new consumer attitudes. That meant reorganizing...
How to avoid having my messages stopped by the spam filter? Your customers’ inbox certainly has protection set up to prevent unwanted emails. However, to pass their validation, you...
For many years, one of the most frequently monitored metrics of the effectiveness of email campaigns has been the open rate, i.e. the ratio of messages opened to messages...
Email security is an essential element that every company needs to ensure during the era of evolving cybercrime. Attacks by hackers on business entities very often target precisely email...
How Apple Mail privacy updates affect email open rates? Although the new privacy policy for Apple users was already introduced in September 2021 (with the launch of iOS 15...
Best practices, Maile transakcyjne, Transactional Emails
mBank was the first bank in our country to declare war on cybercriminals’ activities and implement sender authentication in the most popular mailboxes used by their customers. These solutions...
Sociotechnic, or in other words social engineering, is any action that influences another individual in order to persuade him to take certain actions, which may not be in his...
Best practices, Conversion Rate
[Updated 07.10.2024] This article has been updated to reflect new developments introduced by Interia, which has joined the list of mailbox providers supporting discount coupons based on structured data....
We live in a world where your customers switch seamlessly between laptops, smartphones, and tablets. They navigate a complex digital ecosystem – checking emails, using mobile apps, and reacting...
We are delighted to announce that Vercom S.A., the company behind the EmailLabs project, has successfully completed the ISO 22301 certification process. This significant achievement underscores our commitment to...
EmailLabs, as part of the Vercom group, proudly announces its full commitment to aligning its ICT services with the latest cybersecurity standards. In response to dynamically changing regulations, the...
We are pleased to announce that MessageFlow, a product from the Vercom S.A. group, has received the prestigious CSA (Certified Senders Alliance) Certification. This recognition not only underscores the...
Compliance & Security, Email Marketing, Security
TL;DR DMARCbis is now official: After years of work by the IETF working group, the DMARC specification has been formally updated. Three new documents, RFC 9989, RFC 9990, and...
Email Marketing, Gmail, New feature
TL;DR Gmail Live: a new feature enabling natural language voice search in the inbox, powered by the Gemini model. AI Inbox and AI Overviews: a revamped inbox interface featuring...
Best practices, Best practices, Email Authentication
TL;DR: Strategic Takeaways for C-Level and Marketing Leaders DKIM2 is not a minor DNS configuration update. It is a systemic response to two critical business problems: Replay attacks: scenarios...