How to Prepare for Gmail and Yahoo! Sender Requirements Before February 2024?
Gmail has announced significant changes in the requirements...
Best practices, industry news
Gmail has announced significant changes in the requirements...
Vercom S.A. public joint-stock company to which the...
The increasing number of phishing attacks each year,...
Best practices, Deliverability
What are transactional e-mails and what are they used for? Transactional emails are messages triggered by a user action for example after online account registration a confirmation email is...
Best practices, Dobre praktyki, Maile transakcyjne, Transactional Emails
Nowadays, most of the leading providers are using different inbox tabs which is functionality to organize emails into appropriate folders depending on their character. Inbox service providers have introduced...
Gmail has announced significant changes in the requirements for email senders to maintain a good reputation and proper classification of messages in user inboxes starting from February 1, 2024....
Vercom S.A. public joint-stock company to which the EmailLabs project belongs, has been assessed and certified to be compliant with the ISO/IEC 27001 and ISO/IEC 27018 standards. The Vercoms’...
The increasing number of phishing attacks each year, and the projection that this trend will continue to escalate, aren’t likely to astonish anyone. This can be attributed, in part,...
Out of all the things that can go wrong when sending out marketing emails, having your emails end up in the recipient’s spam folder is arguably the most dreaded...
Email Authentication, Security
DMARC is an email authentication protocol that is designed to give domain owners the ability to protect their domain from unauthorized use, commonly known as email spoofing. Spoofing occurs...
With the emergence of the Covid-19 pandemic, many brands have been challenged to adapt in a short period to the changed reality and new consumer attitudes. That meant reorganizing...
![Google and Yahoo’s Email Sender Requirements in 2024 [Updated Enforcement Timeline]](https://emaillabs.io/wp-content/uploads/2024/04/gmail-yahoo-changes@2x-390x221.png)
Google and Yahoo's Requirements
2024 marks a turning point in the fast-paced world of email deliverability, as this is the year when Google and Yahoo updated their sender requirements. With the enforcement period...
Best practices, Email Marketing
B2B email marketing – it’s a term you’ve likely heard before, but what does it really entail? And, more importantly, how can it be done effectively? In this article,...
Deliverability, Sending Reputation
Email sender reputation is one of the most important factors that can determine whether your emails reach the intended recipient or not. So, what is the email sender reputation,...