Case Study

Bloomreach chooses EmailLabs to support Email API

Aleksandra Duło, 18 March 2022


EmailLabs initially will handle Bloomreach (formerly Exponea) emails for Polish e-commerce and retail clients, soon to expand to other CEE countries.

‘We choose EmailLabs for its high email deliverability’.

The marketing automation platform Bloomreach (formerly Exponea) valued our long-term cooperation with Polish mailbox providers. Our know-how built up over many years will relieve the Slovak partner, who now doesn’t have to worry about the throughput, sending limits and delays resulting from them, emails landing in unwanted folders, or detailed email analytics.

Our smooth integration process, comprehensive implementation, as well as priority support, and SLA were also appreciated by the Marketing Automation class system.

Increased sending limits on WP and o2 in April made it impossible to provide good email deliverability to users of those mailboxes without a full certification from Polish providers. Thus, the main determinant of choosing our solution was long-term cooperation with local providers. Likewise, when it comes to deliverability to global and neighboring inbox providers we perform equally well. For this reason, EmailLabs will carry out mailings for Bloomreach customers also from outside Poland.

High priority support and detailed email analytics

EmailLabs will handle marketing emails of Bloomreach (formerly Exponea) customers. As part of the comprehensive service, the client gains full support in troubleshooting issues with major mailbox providers. Practically, this means that Emaillabs will solve tickets and contact on behalf of the client with such providers as Hotmail, Outlook, AOL, Yahoo, MailRu,,, and with mailbox providers dominating in neighboring countries such as,,, etc.

EmailLabs will constantly monitor Bloomreach (formerly Exponea) customers’ mailings for deliverability, marking messages as SPAM, or reporting abuse (feedback loops). Besides, the support includes taking care of database hygiene of Bloomreach (formerly Exponea) clients, monitoring the largest ISPs, such as Gmail or Yahoo, message quality control from given IPs and the most popular global RBLs (Blacklists) together with early warning alerts about potential problems.

During the implementation of new Bloomreach customers, the company can count on SPF, DKIM and DMARC protocols validation, as well as analysis of the effectiveness of the first mailings performed via Emaillabs servers. With larger email volumes we offer support in proper server infrastructure preparation, e.g. IP warm-up to avoid possible temporary or permanent blocks on some ISPs’ side and message queuing.

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