EmailLabs initially will handle Bloomreach (formerly Exponea) emails for Polish e-commerce and retail clients, soon to expand to other CEE countries.
The marketing automation platform Bloomreach (formerly Exponea) valued our long-term cooperation with Polish mailbox providers. Our know-how built up over many years will relieve the Slovak partner, who now doesn’t have to worry about the throughput, sending limits and delays resulting from them, emails landing in unwanted folders, or detailed email analytics.
Our smooth integration process, comprehensive implementation, as well as priority support, and SLA were also appreciated by the Marketing Automation class system.
Increased sending limits on WP and o2 in April made it impossible to provide good email deliverability to users of those mailboxes without a full certification from Polish providers. Thus, the main determinant of choosing our solution was long-term cooperation with local providers. Likewise, when it comes to deliverability to global and neighboring inbox providers we perform equally well. For this reason, EmailLabs will carry out mailings for Bloomreach customers also from outside Poland.
EmailLabs will handle marketing emails of Bloomreach (formerly Exponea) customers. As part of the comprehensive service, the client gains full support in troubleshooting issues with major mailbox providers. Practically, this means that Emaillabs will solve tickets and contact on behalf of the client with such providers as Hotmail, Outlook, AOL, Yahoo, MailRu, Home.pl, Nazwa.pl, and with mailbox providers dominating in neighboring countries such as Seznam.cz, Web.de, Inbox.lv, etc.
EmailLabs will constantly monitor Bloomreach (formerly Exponea) customers’ mailings for deliverability, marking messages as SPAM, or reporting abuse (feedback loops). Besides, the support includes taking care of database hygiene of Bloomreach (formerly Exponea) clients, monitoring the largest ISPs, such as Gmail or Yahoo, message quality control from given IPs and the most popular global RBLs (Blacklists) together with early warning alerts about potential problems.
During the implementation of new Bloomreach customers, the company can count on SPF, DKIM and DMARC protocols validation, as well as analysis of the effectiveness of the first mailings performed via Emaillabs servers. With larger email volumes we offer support in proper server infrastructure preparation, e.g. IP warm-up to avoid possible temporary or permanent blocks on some ISPs’ side and message queuing.
How Apple Mail privacy updates affect email open rates? Although the new privacy policy for Apple users was already introduced in September 2021 (with the launch of iOS 15...
Best practices, Dobre praktyki, Transactional Emails
mBank was the first bank in our country to declare war on cybercriminals’ activities and implement sender authentication in the most popular mailboxes used by their customers. These solutions...
Sociotechnic, or in other words social engineering, is any action that influences another individual in order to persuade him to take certain actions, which may not be in his...
Best practices, Converion Rate, Dobre praktyki
Promotional emails usually contain a significant amount of information – we are talking here not only about the content, but also graphics presenting the products covered by the promotion,...
Ignoring the mistakes made in previous years and failing to learn the right lessons are the main ‘sins’ of marketers preparing campaigns for Black Friday – a day considered...
Vercom S.A. public company, to which the EmailLabs project belongs, has successfully completed the ISO 27001 Surveillance Audit and ISO 27018 Certification. Both audits confirm that organization’s information security...
We’re launching our CyberLabs series on the latest news from the cybersecurity world. Based on practical examples, our pentester will give tips on how to prepare for potential threats...
Antispam, Best practices, BIMI
The AuthIndicators Working Group (BIMI Group) recently announced that Apple systems such as iOS 16, iPadOS 16, and macOS Ventura will support BIMI starting this fall. Thus, the infographic showing...
Email marketing communication needs to be properly handled to be effective. Apart from technical matters, building positive subscriber engagement with email communication is very crucial. Nowadays, consumers feel overwhelmed...
An ESP (Email Service Provider) is a software-based service for email distribution, often based on its servers, optimized for high (mass) traffic. Many of them enable integration with CRM...
Best practices, Deliverability
What is email deliverability? While talking to eCommerce store owners, marketing specialists, or reading various reports on email communication, you may often get the impression that the main criteria...
Vercom, to which EmailLabs belongs, is a European company, fully compliant with the provisions of GDPR and based solely on its own servers located in CEE. We provide our...
With the emergence of the Covid-19 pandemic, many brands have been challenged to adapt in a short period to the changed reality and new consumer attitudes. That meant reorganizing...
How to avoid having my messages stopped by the spam filter? Your customers’ inbox certainly has protection set up to prevent unwanted emails. However, to pass their validation, you...
Converion Rate, Dobre praktyki, Open Rate
For many years, one of the most frequently monitored metrics of the effectiveness of email campaigns has been the open rate, i.e. the ratio of messages opened to messages...
Email security is an essential element that every company needs to ensure during the era of evolving cybercrime. Attacks by hackers on business entities very often target precisely email...