Google and Yahoo's Requirements
2024 marks a turning point in the fast-paced world of email deliverability, as this is the year when Google and Yahoo updated their sender requirements. With the enforcement period...
Email Authentication, Sending Reputation
In the realm of email, sender authorization is a powerful tool wielded by local and global providers like Gmail, Yahoo, and AOL to combat spam. Additionally, as an authenticated...
Gmail has announced significant changes in the requirements for email senders to maintain a good reputation and proper classification of messages in user inboxes starting from February 1, 2024....
In an effort to bolster email security and protect users from malicious messages, Google and Yahoo are set to implement stringent email authentication requirements beginning in 2024. Email marketing...
This year, Black Friday falls on November 24th while Cyber Monday on November 27th. So it seems that there are 7 weeks left to prepare well for the battle...
Ignoring the mistakes made in previous years and failing to learn the right lessons are the main ‘sins’ of marketers preparing campaigns for Black Friday – a day considered...
The increasing number of phishing attacks each year, and the projection that this trend will continue to escalate, aren’t likely to astonish anyone. This can be attributed, in part,...
Google has announced the release of a new feature to help users differentiate messages from verified senders from those trying to impersonate them. Google Workspace users and Gmail owners...
Cybercriminals are thriving in their attacks, using communication channels such as sms, push and email. Day by day, attacks aimed at obtaining sensitive information related to these channels are...
With the emergence of the Covid-19 pandemic, many brands have been challenged to adapt in a short period to the changed reality and new consumer attitudes. That meant reorganizing...
Email security is an essential element that every company needs to ensure during the era of evolving cybercrime. Attacks by hackers on business entities very often target precisely email...
Best practices, Dobre praktyki, Maile transakcyjne, Transactional Emails
mBank was the first bank in our country to declare war on cybercriminals’ activities and implement sender authentication in the most popular mailboxes used by their customers. These solutions...
Sociotechnic, or in other words social engineering, is any action that influences another individual in order to persuade him to take certain actions, which may not be in his...
Best practices, Converion Rate, Dobre praktyki
Promotional emails usually contain a significant amount of information – we are talking here not only about the content, but also graphics presenting the products covered by the promotion,...
We present the second part of our CyberLabs series on the very important topic of password security. Today you will learn how passwords are leaked, what to do to...
What is Phishing? Phishing is a form of fraud that involves impersonating a trusted institution or person (e.g., a bank, courier company or public figure) to persuade a victim...
We’re launching our CyberLabs series on the latest news from the cybersecurity world. Based on practical examples, our pentester will give tips on how to prepare for potential threats...
Whether you are developing your start-up or running a mature e-commerce business, you need solutions to support communication with users: both transactional and marketing. EmailLabs is an infrastructure for...
Antispam, Best practices, BIMI
The AuthIndicators Working Group (BIMI Group) recently announced that Apple systems such as iOS 16, iPadOS 16, and macOS Ventura will support BIMI starting this fall. Thus, the infographic showing...
Best practices, Dobre praktyki, Security
Have you noticed that there is a verified email address badge next to some senders in your inbox? For example – iCloud Mail shows a small stamp with a...
Best practices, BIMI, Dobre praktyki, New feature
If you are regularly changing your marketing strategy, you are not only staying ahead of the competition, but you are also showing your customers that you are committed to...
SPF (Sender Policy Framework) is a security feature used to authenticate the sender of an email. It allows providers to verify if mail server is authorized to send an...
We are happy to announce that we have positively completed the BIMI certification process. By implementing the new security standard we are able to protect ourselves even more against...
There are many advantages that come with implementing the BIMI standard for brands. Undoubtedly, the most important one is the protection of e-mails against phishing. Besides, displaying your brand...
BIMI, a new standard offered by Apple Mail, Google, Verizon Media Group (Yahoo, AOL), Netscape and Fastmail, that allows mailboxes to display logos, providing secure email authentication as well...
Antispam, Best practices, BIMI
There are more than 1.8 billion Gmail users globally¹. Last year the most popular email service on the planet introduced Brand Indicators for Message Identification (BIMI). This email specification,...
Converion Rate, Maile marketingowe, Maile transakcyjne
Are you caring that your customer notices your message? Do you send marketing emails, system notifications or order confirmations to the Polish market and want to increase the open...
