E-mail is the Start: Discover Cross-Channel Strategy in the New EmailLabs Web App
We live in a world where your customers...
Best practices, industry news
We live in a world where your customers...
We are delighted to announce that Vercom S.A.,...
EmailLabs, as part of the Vercom group, proudly...
We are pleased to announce that MessageFlow, a...
Deliverability, Google and Yahoo's Requirements, Technical
The explosive growth of email-based cyber threats has transformed how we approach digital communication security. In 2004, Yahoo! introduced DomainKeys Identified Mail (DKIM) to combat increasingly sophisticated email spoofing...
Best practices, Email Marketing
Every marketer knows that the quality of your email list directly impacts your overall marketing effectiveness. Yet, many organizations neglect this critical aspect, focusing instead on growing their subscriber...
Email Marketing, Marketing E-mails, Transactional Emails
Email remains one of the most effective channels for digital communication, with different types serving various purposes in the customer journey. Understanding these distinct categories helps optimize your communication...
Best practices, Deliverability
Email bounces are like digital return-to-sender notices, but understanding their intricacies can make the difference between successful email campaigns and deliverability disasters. In this comprehensive guide, we’ll explore everything...
Best practices, Email Marketing
Sending generic emails might drive some results. But, in today’s competitive market, some isn’t good enough. To send emails that resonate with your subscribers, it’s crucial to focus on...
[The original post was updated on 30.04.2025 to reflect the latest changes in Microsoft’s enforcement plan] If you’re sending more than 5,000 emails a day, you need to pay...
Best practices, Email Authentication
Email headers may seem like a cloud of confusion, but fear not! In this ultimate guide, we will break down email headers and make them crystal clear. We’ll start...
Does your inbox feel like a never-ending to-do list? Are you spending more time sorting emails than actually working? You’re not alone. Millions of professionals struggle with email overload,...
Apple Mail, Email Marketing, Gmail
Efficient email management has become a necessity in today’s digital world. To address this need, email services categorize incoming messages into different tabs or folders, helping users streamline their...
We live in a world where your customers switch seamlessly between laptops, smartphones, and tablets. They navigate a complex digital ecosystem – checking emails, using mobile apps, and reacting...
We are delighted to announce that Vercom S.A., the company behind the EmailLabs project, has successfully completed the ISO 22301 certification process. This significant achievement underscores our commitment to...
EmailLabs, as part of the Vercom group, proudly announces its full commitment to aligning its ICT services with the latest cybersecurity standards. In response to dynamically changing regulations, the...
We are pleased to announce that MessageFlow, a product from the Vercom S.A. group, has received the prestigious CSA (Certified Senders Alliance) Certification. This recognition not only underscores the...
AI, Antispam, Best practices, Deliverability
C-Level TL;DR: Strategic Takeaways Recipient consent as a foundation (Item 0): Sending email messages without explicit recipient consent (opt-in) poses a significant risk to your sending infrastructure. Attempting to...
AI, Antispam, Best practices, Deliverability
Executive TL;DR: Strategic Takeaways Deliverability Schism: The growing divide between sales automation technologies and the security standards enforced by major global mailbox providers (collectively referred to as MAGY) is...
Modern email systems no longer treat the primary inbox as the default destination for every message. The final classification of an email is the result of a multistage evaluation...