How to Prepare for Gmail and Yahoo! Sender Requirements Before February 2024?
Gmail has announced significant changes in the requirements...
Best practices, industry news
Gmail has announced significant changes in the requirements...
Vercom S.A. public joint-stock company to which the...
The increasing number of phishing attacks each year,...
Have you ever wondered how some companies manage to send out thousands of promotional emails to their email subscribers in the blink of an eye? Welcome to the world...
Dobre praktyki, Email Analytics
In today’s digital age, email has become a vital tool for businesses to connect with their customers. However, with the sheer volume of emails we receive every day, it’s...
The increasing number of phishing attacks each year, and the projection that this trend will continue to escalate, aren’t likely to astonish anyone. This can be attributed, in part,...
Best practices, Dobre praktyki
Nowadays, the art of crafting the best email subject lines is a game-changer. A well-crafted subject line can make all the difference between your email being opened and read...
Maile transakcyjne, Transactional Emails
In the age of digital communication, customers crave seamless, personalized experiences that make them feel valued and connected to the brands they love. Crafting the perfect confirmation email is...
Best practices, Marketing E-mails
In today’s digital age, video content has become increasingly popular and can be more impactful than written text. With its ability to convey emotions, demonstrate complex ideas, and engage...
Best practices, Marketing E-mails
GIFs remain one of the popular forms of non-verbal communication, especially among teenagers and young adults. However, GIFs can also be used in a business setting – more and...
Out of all the things that can go wrong when sending out marketing emails, having your emails end up in the recipient’s spam folder is arguably the most dreaded...
The password reset email is one of the most commonly received emails today. Building a software application without incorporating an email notification for forgotten passwords is virtually impossible. However,...
Gmail has announced significant changes in the requirements for email senders to maintain a good reputation and proper classification of messages in user inboxes starting from February 1, 2024....
Vercom S.A. public joint-stock company to which the EmailLabs project belongs, has been assessed and certified to be compliant with the ISO/IEC 27001 and ISO/IEC 27018 standards. The Vercoms’...
The increasing number of phishing attacks each year, and the projection that this trend will continue to escalate, aren’t likely to astonish anyone. This can be attributed, in part,...
Out of all the things that can go wrong when sending out marketing emails, having your emails end up in the recipient’s spam folder is arguably the most dreaded...
Email Authentication, Security
DMARC is an email authentication protocol that is designed to give domain owners the ability to protect their domain from unauthorized use, commonly known as email spoofing. Spoofing occurs...
With the emergence of the Covid-19 pandemic, many brands have been challenged to adapt in a short period to the changed reality and new consumer attitudes. That meant reorganizing...
Google and Yahoo's Requirements
2024 marks a turning point in the fast-paced world of email deliverability, as this is the year when Google and Yahoo updated their sender requirements. With the enforcement period...
Best practices, Email Marketing
B2B email marketing – it’s a term you’ve likely heard before, but what does it really entail? And, more importantly, how can it be done effectively? In this article,...
Deliverability, Sending Reputation
Email sender reputation is one of the most important factors that can determine whether your emails reach the intended recipient or not. So, what is the email sender reputation,...