Vercom Successfully Passes ISO/IEC 27001:2022 and ISO/IEC 27018:2019 Compliance Audit
We are proud to announce that Vercom S.A.,...
Best practices, industry news
We are proud to announce that Vercom S.A.,...
Gmail has announced significant changes in the requirements...
The increasing number of phishing attacks each year,...
Whether you are developing your start-up or running a mature e-commerce business, you need solutions to support communication with users: both transactional and marketing. EmailLabs is an infrastructure for...
Best practices, Deliverability, Dobre praktyki
If you are using an external server infrastructure to handle your emails, there is a very high probability that your emails, when they reach the recipient’s mailbox, will contain...
Best practices, Dobre praktyki
It would seem that when it comes to mailboxes, nothing can change or surprise us anymore. However, this is a very misleading statement. The email has been evolving for...
Best practices, Deliverability, Dobre praktyki
Are you planning an extremely interesting promotional campaign and a newsletter with lots of great offers? When preparing your email, remember that more is not always better. By sending...
Antispam, Best practices, BIMI
The AuthIndicators Working Group (BIMI Group) recently announced that Apple systems such as iOS 16, iPadOS 16, and macOS Ventura will support BIMI starting this fall. Thus, the infographic showing...
Deliverability, Dobre praktyki, Maile transakcyjne
Email marketing communication needs to be properly handled to be effective. Apart from technical matters, building positive subscriber engagement with email communication is very crucial. Nowadays, consumers feel overwhelmed...
RBL is a dynamic, real-time list of IP addresses that are active spammers (intentional actions) or accidental sources of spam. A blacklist based on domain names is called a...
Best practices, Dobre praktyki, Security
Have you noticed that there is a verified email address badge next to some senders in your inbox? For example – iCloud Mail shows a small stamp with a...
Best practices, Dobre praktyki
An ESP (Email Service Provider) is a software-based service for email distribution, often based on its servers, optimized for high (mass) traffic. Many of them enable integration with CRM...
We are proud to announce that Vercom S.A., the company behind the EmailLabs project, successfully passed an audit for compliance with the latest ISO/IEC 27001:2022 and ISO/IEC 27018:2019 standards....
Gmail has announced significant changes in the requirements for email senders to maintain a good reputation and proper classification of messages in user inboxes starting from February 1, 2024....
The increasing number of phishing attacks each year, and the projection that this trend will continue to escalate, aren’t likely to astonish anyone. This can be attributed, in part,...
Out of all the things that can go wrong when sending out marketing emails, having your emails end up in the recipient’s spam folder is arguably the most dreaded...
Email Authentication, Security
DMARC is an email authentication protocol that is designed to give domain owners the ability to protect their domain from unauthorized use, commonly known as email spoofing. Spoofing occurs...
With the emergence of the Covid-19 pandemic, many brands have been challenged to adapt in a short period to the changed reality and new consumer attitudes. That meant reorganizing...
Are you frustrated with the constant struggle of your emails getting blocked by Gmail? Have you ever wondered about the reasons behind this issue and, more importantly, how to...
In the ever-evolving landscape of email management, Google has announced an exciting upgrade to Gmail’s summary cards, aimed at improving user experience and streamlining inbox navigation. The latest enhancements,...
Entering the world of email communication, you’ll encounter many terms that initially seem straightforward and intuitive. However, some of these can be pretty challenging. Accurately distinguishing between them is...