E-mail is the Start: Discover Cross-Channel Strategy in the New EmailLabs Web App
We live in a world where your customers...
Best practices, industry news
We live in a world where your customers...
We are delighted to announce that Vercom S.A.,...
EmailLabs, as part of the Vercom group, proudly...
We are pleased to announce that MessageFlow, a...
Email marketing is a crucial component of any successful digital marketing strategy. It’s a powerful way to reach your audience, build brand awareness, and drive conversions. But with so...
This year, Black Friday falls on November 24th while Cyber Monday on November 27th. So it seems that there are 7 weeks left to prepare well for the battle...
Best practices, Developers & APIs
In today’s age, email marketing has become an essential part of any successful digital marketing campaign. As businesses strive to increase their engagement and conversion rates, they rely on...
Ignoring the mistakes made in previous years and failing to learn the right lessons are the main ‘sins’ of marketers preparing campaigns for Black Friday – a day considered...
Have you ever wondered how some companies manage to send out thousands of promotional emails to their email subscribers in the blink of an eye? Welcome to the world...
Best practices, Dobre praktyki, Email Analytics
In today’s digital age, email has become a vital tool for businesses to connect with their customers. However, with the sheer volume of emails we receive every day, it’s...
The increasing number of phishing attacks each year, and the projection that this trend will continue to escalate, aren’t likely to astonish anyone. This can be attributed, in part,...
Nowadays, the art of crafting the best email subject lines is a game-changer. A well-crafted subject line can make all the difference between your email being opened and read...
Email Marketing, Maile transakcyjne, Transactional Emails
In the age of digital communication, customers crave seamless, personalized experiences that make them feel valued and connected to the brands they love. Crafting the perfect confirmation email is...
We live in a world where your customers switch seamlessly between laptops, smartphones, and tablets. They navigate a complex digital ecosystem – checking emails, using mobile apps, and reacting...
We are delighted to announce that Vercom S.A., the company behind the EmailLabs project, has successfully completed the ISO 22301 certification process. This significant achievement underscores our commitment to...
EmailLabs, as part of the Vercom group, proudly announces its full commitment to aligning its ICT services with the latest cybersecurity standards. In response to dynamically changing regulations, the...
We are pleased to announce that MessageFlow, a product from the Vercom S.A. group, has received the prestigious CSA (Certified Senders Alliance) Certification. This recognition not only underscores the...
Compliance & Security, Email Marketing, Security
TL;DR DMARCbis is now official: After years of work by the IETF working group, the DMARC specification has been formally updated. Three new documents, RFC 9989, RFC 9990, and...
Email Marketing, Gmail, New feature
TL;DR Gmail Live: a new feature enabling natural language voice search in the inbox, powered by the Gemini model. AI Inbox and AI Overviews: a revamped inbox interface featuring...
Best practices, Best practices, Email Authentication
TL;DR: Strategic Takeaways for C-Level and Marketing Leaders DKIM2 is not a minor DNS configuration update. It is a systemic response to two critical business problems: Replay attacks: scenarios...