Vercom Successfully Passes ISO/IEC 27001:2022 and ISO/IEC 27018:2019 Compliance Audit
We are proud to announce that Vercom S.A.,...
Best practices, industry news
We are proud to announce that Vercom S.A.,...
Gmail has announced significant changes in the requirements...
The increasing number of phishing attacks each year,...
At this point in time, it is safe to assume that despite the influx of new technology, email is a no-brainer medium for business communication. It isn’t difficult to...
Most of us travel for longer holidays or business trips, at least a few times a year. It is likely that during such a trip or a small break...
At this point, it is safe to say that most communication between individuals and organizations is done via email. With that, many companies resort to using third-party providers, and...
Best practices, Deliverability
For many businesses, sending emails is an important part of communicating with customers and prospects at every step of the customer journey. When creating an email address for your...
With the emergence of the Covid-19 pandemic, many brands have been challenged to adapt in a short period to the changed reality and new consumer attitudes. That meant reorganizing...
How to avoid having my messages stopped by the spam filter? Your customers’ inbox certainly has protection set up to prevent unwanted emails. However, to pass their validation, you...
Converion Rate, Dobre praktyki, Open Rate
For many years, one of the most frequently monitored metrics of the effectiveness of email campaigns has been the open rate, i.e. the ratio of messages opened to messages...
Email security is an essential element that every company needs to ensure during the era of evolving cybercrime. Attacks by hackers on business entities very often target precisely email...
How Apple Mail privacy updates affect email open rates? Although the new privacy policy for Apple users was already introduced in September 2021 (with the launch of iOS 15...
We are proud to announce that Vercom S.A., the company behind the EmailLabs project, successfully passed an audit for compliance with the latest ISO/IEC 27001:2022 and ISO/IEC 27018:2019 standards....
Gmail has announced significant changes in the requirements for email senders to maintain a good reputation and proper classification of messages in user inboxes starting from February 1, 2024....
The increasing number of phishing attacks each year, and the projection that this trend will continue to escalate, aren’t likely to astonish anyone. This can be attributed, in part,...
Out of all the things that can go wrong when sending out marketing emails, having your emails end up in the recipient’s spam folder is arguably the most dreaded...
Email Authentication, Security
DMARC is an email authentication protocol that is designed to give domain owners the ability to protect their domain from unauthorized use, commonly known as email spoofing. Spoofing occurs...
With the emergence of the Covid-19 pandemic, many brands have been challenged to adapt in a short period to the changed reality and new consumer attitudes. That meant reorganizing...
Are you frustrated with the constant struggle of your emails getting blocked by Gmail? Have you ever wondered about the reasons behind this issue and, more importantly, how to...
In the ever-evolving landscape of email management, Google has announced an exciting upgrade to Gmail’s summary cards, aimed at improving user experience and streamlining inbox navigation. The latest enhancements,...
Entering the world of email communication, you’ll encounter many terms that initially seem straightforward and intuitive. However, some of these can be pretty challenging. Accurately distinguishing between them is...