Running a business requires professional communication channels. While free personal email services might work for individual use, they fall short when representing a business. Understanding the fundamentals of email...
Best practices, Email Marketing
Every marketer knows that the quality of your email list directly impacts your overall marketing effectiveness. Yet, many organizations neglect this critical aspect, focusing instead on growing their subscriber...
Best practices, Deliverability
Email bounces are like digital return-to-sender notices, but understanding their intricacies can make the difference between successful email campaigns and deliverability disasters. In this comprehensive guide, we’ll explore everything...
Best practices, Email Marketing
Sending generic emails might drive some results. But, in today’s competitive market, some isn’t good enough. To send emails that resonate with your subscribers, it’s crucial to focus on...
Best practices, Email Authentication
Email headers may seem like a cloud of confusion, but fear not! In this ultimate guide, we will break down email headers and make them crystal clear. We’ll start...
Does your inbox feel like a never-ending to-do list? Are you spending more time sorting emails than actually working? You’re not alone. Millions of professionals struggle with email overload,...
Do you ever wonder how many people actually open the emails you send? Knowing the number of people who open your emails is essential for understanding the effectiveness of...
Gmail has become a cornerstone of modern email communication, offering a dynamic platform that caters to both personal and professional needs. Since its inception in 2004, Gmail has consistently...
Best practices, Deliverability
Do you know why some of your emails end up in the spam folder while others fail to reach recipients altogether? The answers lie in two critical concepts in...
Best practices, Compliance & Security
As we step closer to a digitally connected future, ensuring inclusivity in our marketing strategies is more important than ever. Email, a cornerstone of digital communication, must evolve to...
Best practices, Email Marketing
Email marketing is a powerful tool for businesses to connect with their audience, promote products, and drive conversions. However, simply sending out an email campaign is not enough to...
Entering the world of email communication, you’ll encounter many terms that initially seem straightforward and intuitive. However, some of these can be pretty challenging. Accurately distinguishing between them is...
Attaching a folder to an email may seem complicated at first glance, especially if you’re trying to send multiple files or an entire project’s documents to a colleague or...
Best practices, Deliverability
In today’s digital age, email has become an integral part of our personal and professional communication. We rely heavily on emails to send important messages, documents, and updates. But...
Best practices, Deliverability
Are you struggling to improve the deliverability and engagement of your email marketing campaigns? Look no further than email subdomains. You can protect your root domain and effectively manage...
Best practices, Dobre praktyki, Yahoogle
If you’ve been following our updates, you’re likely aware of the recent changes in email sender requirements introduced by major global providers like Gmail and Yahoo. As of February...
Have you ever sent an email in haste and immediately wished you hadn’t? It happens more often than we’d like to admit. If you ever find yourself in this...
One safe and easy way to keep track of your digital interactions is to save emails as PDFs. However, do you know the best ways to easily turn your emails into PDF files? In this article, we’ll look into the different ways you can do to turn your emails into accessible PDF files. Let’s start! Key Takeaways To save emails...
Sending large files online can sometimes feel like maneuvering through a maze with unexpected twists and turns. The frustration of hitting attachment size limits or dealing with slow uploads...
Best practices, Dobre praktyki, Yahoogle
In 2024, global providers like Gmail and Yahoo have implemented a series of changes, primarily targeting bulk senders. These changes, already in effect, are part of a continuous update...
Best practices, Email Marketing
B2B email marketing – it’s a term you’ve likely heard before, but what does it really entail? And, more importantly, how can it be done effectively? In this article,...
Ever wondered why you can’t attach a movie to an email? Or why won’t that PowerPoint presentation just send? It all comes down to the maximum size of email...
Best practices, Sending Reputation
Are your email campaigns not getting the results you were hoping for? Low open rates and high bounce rates can be frustrating, but it may be possible to turn...
Do you want to avoid email communication problems on Black Friday? Check out the following article and learn what are the biggest challenges for your e-commerce during this hectic...
Email marketing is a crucial component of any successful digital marketing strategy. It’s a powerful way to reach your audience, build brand awareness, and drive conversions. But with so...
Best practices, Developers & APIs
In today’s age, email marketing has become an essential part of any successful digital marketing campaign. As businesses strive to increase their engagement and conversion rates, they rely on...
Best practices, Dobre praktyki, Email Analytics
In today’s digital age, email has become a vital tool for businesses to connect with their customers. However, with the sheer volume of emails we receive every day, it’s...
Nowadays, the art of crafting the best email subject lines is a game-changer. A well-crafted subject line can make all the difference between your email being opened and read...
Best practices, Marketing E-mails
In today’s digital age, video content has become increasingly popular and can be more impactful than written text. With its ability to convey emotions, demonstrate complex ideas, and engage...
Best practices, Marketing E-mails
GIFs remain one of the popular forms of non-verbal communication, especially among teenagers and young adults. However, GIFs can also be used in a business setting – more and...
Spam Traps are email addresses used by ISPs, various spam-fighting organizations, and Blacklist administrators to identify and monitor the mailings of senders who do not follow good mailing practices...
Whether you are a marketing specialist who spends entire days bogged down in hundreds of emails or a casual user who sends merely one mail a month, you participate...
Best practices, Marketing E-mails
Does e-mail have an impact on business success? Widespread digitization has made it virtually impossible to run a business without an electronic mailbox. The development of the Internet has...
At this point in time, it is safe to assume that despite the influx of new technology, email is a no-brainer medium for business communication. It isn’t difficult to...
Best practices, Deliverability
For many businesses, sending emails is an important part of communicating with customers and prospects at every step of the customer journey. When creating an email address for your...
Best practices, Maile transakcyjne, Transactional Emails
mBank was the first bank in our country to declare war on cybercriminals’ activities and implement sender authentication in the most popular mailboxes used by their customers. These solutions...
Best practices, Conversion Rate
[Updated 07.10.2024] This article has been updated to reflect new developments introduced by Interia, which has joined the list of mailbox providers supporting discount coupons based on structured data....
Vercom S.A. public company, to which the EmailLabs project belongs, has successfully completed the ISO 27001 Surveillance Audit and ISO 27018 Certification. Both audits confirm that organization’s information security...
Best practices, Deliverability
If you are using an external server infrastructure to handle your emails, there is a very high probability that your emails, when they reach the recipient’s mailbox, will contain...
It would seem that when it comes to mailboxes, nothing can change or surprise us anymore. However, this is a very misleading statement. The email has been evolving for...
Best practices, Deliverability
Are you planning an extremely interesting promotional campaign and a newsletter with lots of great offers? When preparing your email, remember that more is not always better. By sending...
Antispam, Best practices, BIMI, Dobre praktyki
The AuthIndicators Working Group (BIMI Group) recently announced that Apple systems such as iOS 16, iPadOS 16, and macOS Ventura will support BIMI starting this fall. Thus, the infographic showing...
Best practices, Deliverability, Transactional Emails
Email marketing communication needs to be properly handled to be effective. Apart from technical matters, building positive subscriber engagement with email communication is very crucial. Nowadays, consumers feel overwhelmed...
Have you noticed that there is a verified email address badge next to some senders in your inbox? For example – iCloud Mail shows a small stamp with a...
An ESP (Email Service Provider) is a software-based service for email distribution, often based on its servers, optimized for high (mass) traffic. Many of them enable integration with CRM...
Best practices, Deliverability
What Is Email Deliverability? While talking to eCommerce store owners, marketing specialists, or reading various reports on email communication, you may often get the impression that the main criteria...
Best practices, Maile marketingowe, Marketing E-mails, Transactional Emails
This article was created in cooperation with CyberFolks, a provider of hosting services for thousands of customers in Poland, helping users to choose and purchase a domain name....
Best practices, Maile marketingowe, Marketing E-mails, Transactional Emails
EmailLabs is a service that offers its customers external SMTP servers. With their help, you can send your email communication. However, it has to be of a solicited nature....
Vercom, to which EmailLabs belongs, is a European company, fully compliant with the provisions of GDPR and based solely on its own servers located in CEE. We provide our...
Best practices, BIMI, New feature
If you are regularly changing your marketing strategy, you are not only staying ahead of the competition, but you are also showing your customers that you are committed to...
To publish an SPF record, you will need access to your domain’s DNS control panel. If you are using a hosting provider, this process is fairly straightforward – just...
SPF (Sender Policy Framework) is a security feature used to authenticate the sender of an email. It allows providers to verify if mail server is authorized to send an...
The ISO certificate confirms that our organisation has been certified in compliance with the standards, practices and policies to handle information security. It contains rules for establishing, maintaining and...
Email clipping, which often occurs with Gmail, can cause many problems. Not only it generates fewer conversions, but can also negatively affect deliverability by not allowing you to precisely...
The cooperation of Rossmann, one of the largest drugstore chains in Europe, with the EmailLabs platform can serve as a great example of how to effectively build the best...
Antispam, Best practices, BIMI
There are more than 1.8 billion Gmail users globally¹. Last year the most popular email service on the planet introduced Brand Indicators for Message Identification (BIMI). This email specification,...
Seznam.cz (the word seznam means catalog) is a well known web portal and search engine in the Czech Republic, operating since 1996. The Czechs strongly believe in their own...
Antispam, Best practices, Comparisons
The decision whether to create and develop your own email infrastructure or use an Email Restful API tool such as EmailLabs is not an easy decision. There are several...
The żappka mobile app is a smash hit in app stores. All transactional emails, such as account confirmation or password reset and every marketing email received today by more...
We are pleased to announce that Vercom S.A. has successfully passed the ISO certification audit for Information Security Management System based on ISO/IEC 27001:2013 standard for managing a company...
AOL/ YAHOO 9 best practices for email deliverability Each ISP has its own sender guidelines and anti-spam policy. It’s worth knowing them and put them into practice especially while...
All mailboxes owned by Microsoft – Outlook.com, Hotmail, Live Mail and MSN are very popular abroad. It is estimated that they all make up 5% of the global email...
Few days ago, the EmailLabs team returned from the international conference, during which providers of the best infrastructure for sending emails, ISP, ESP talked, among others, about the issues...
Best practices, Deliverability
Messages placed in the spam folder can annoy many senders and cause serious problems while taking care of effectiveness of email performance. Do you know how can you handle...
Best practices, Deliverability, Marketing E-mails, Transactional Emails
Email powers modern business communication, but not all emails serve the same purpose. The distinction between transactional and marketing emails goes beyond simple categorization — it affects everything from...
Best practices, Transactional Emails
Nowadays, most of the leading providers are using different inbox tabs which is functionality to organize emails into appropriate folders depending on their character. Inbox service providers have introduced...
Subscribe to the
newsletter
